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Strategic Communication and Persuasion Skills

20 hours
Beginner

Strategic communication and persuasion skills are essential for MBA students …

What you'll learn
Module 1: Foundations of Strategic Communication (4 hours)
Session 1.1: Introduction to Strategic Communication (2 hours)
Understanding the principles and importance of strategic communication.
The role of strategic communication in business and leadership.
Session 1.2: Communication Theories and Models (2 hours)
Exploring key communication theories and models.
Application of these theories in business contexts.
Module 2: Persuasion and Influence Techniques (4 hours)
Session 2.1: Principles of Persuasion (2 hours)
Techniques and psychology of persuasion.
Ethical considerations in persuasive communication.
Session 2.2: Crafting Persuasive Messages (2 hours)
Techniques for developing compelling and persuasive content.
Tailoring messages to different audiences.
Module 3: Effective Communication Channels (4 hours)
Session 3.1: Choosing the Right Communication Channels (2 hours)
Evaluating and selecting effective communication channels.
The impact of digital media on strategic communication.
Session 3.2: Media Relations and Public Speaking (2 hours)
Engaging with the media effectively.
Public speaking and presentation skills for leaders.
Module 4: Communication in Leadership and Crisis Management (4 hours)
Session 4.1: Leadership Communication (2 hours)
Communication styles and strategies for leaders.
Building trust and credibility through communication.
Session 4.2: Crisis Communication (2 hours)
Strategies for effective communication during crises.
Case studies of crisis communication management.
Module 5: Practical Application and Skill Development (4 hours)
Session 5.1: Developing a Strategic Communication Plan (2 hours)
Creating and implementing a strategic communication plan.
Workshop and peer feedback.
Session 5.2: Persuasion in Practice - Role Plays and Simulations (2 hours)
Interactive exercises in persuasive communication.
Role-playing various communication scenarios.