Most popular
-60%
Customer Relationship Management
What you'll learn
Week 1-2: Introduction to Customer Relationship Management
Fundamentals of CRM
The role of CRM in business strategy
Evolution of CRM practices
Week 3-4: Understanding Customer Behavior
Analyzing customer needs and preferences
Customer segmentation and profiling
Customer journey mapping
Week 5-6: CRM Strategies and Practices
Developing effective CRM strategies
Best practices in customer acquisition, retention, and loyalty
Integrating CRM with marketing strategies
Week 7-8: CRM Tools and Technologies
Overview of CRM software and platforms
Implementing CRM systems in organizations
Leveraging technology for personalized customer experiences
Week 9-10: Data-Driven CRM
Collecting and managing customer data
Analyzing customer data for insights
Utilizing data analytics in CRM decision-making
Week 11-12: Customer Service and Support
Principles of effective customer service
Strategies for customer support and service excellence
Measuring and enhancing customer satisfaction
Week 13-14: Ethical and Legal Aspects of CRM
Ethical considerations in CRM
Privacy and legal issues related to customer data
Building trust and maintaining ethical customer relationships
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Detailed lecture notes, case studies, video lectures, and recommended readings.
Quizzes/Case Studies: Weekly quizzes and practical case studies for hands-on application of CRM concepts.
MCQs: Multiple choice questions to assess theoretical understanding and practical knowledge.
Simulations: CRM simulations for real-world experience in managing customer relationships.
Final Project: Developing a comprehensive CRM strategy for a real or hypothetical company.
Trending
-60%
Customer Relationship Management
What you'll learn
Week 1-2: Introduction to Customer Relationship Management
Fundamentals of CRM
The role of CRM in business strategy
Evolution of CRM practices
Week 3-4: Understanding Customer Behavior
Analyzing customer needs and preferences
Customer segmentation and profiling
Customer journey mapping
Week 5-6: CRM Strategies and Practices
Developing effective CRM strategies
Best practices in customer acquisition, retention, and loyalty
Integrating CRM with marketing strategies
Week 7-8: CRM Tools and Technologies
Overview of CRM software and platforms
Implementing CRM systems in organizations
Leveraging technology for personalized customer experiences
Week 9-10: Data-Driven CRM
Collecting and managing customer data
Analyzing customer data for insights
Utilizing data analytics in CRM decision-making
Week 11-12: Customer Service and Support
Principles of effective customer service
Strategies for customer support and service excellence
Measuring and enhancing customer satisfaction
Week 13-14: Ethical and Legal Aspects of CRM
Ethical considerations in CRM
Privacy and legal issues related to customer data
Building trust and maintaining ethical customer relationships
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Detailed lecture notes, case studies, video lectures, and recommended readings.
Quizzes/Case Studies: Weekly quizzes and practical case studies for hands-on application of CRM concepts.
MCQs: Multiple choice questions to assess theoretical understanding and practical knowledge.
Simulations: CRM simulations for real-world experience in managing customer relationships.
Final Project: Developing a comprehensive CRM strategy for a real or hypothetical company.
Popular Instructors
All Customer Relationship Management Courses
-60%
Customer Relationship Management
Customer Relationship Management (CRM) is a crucial course in the …
What you'll learn
Week 1-2: Introduction to Customer Relationship Management
Fundamentals of CRM
The role of CRM in business strategy
Evolution of CRM practices
Week 3-4: Understanding Customer Behavior
Analyzing customer needs and preferences
Customer segmentation and profiling
Customer journey mapping
Week 5-6: CRM Strategies and Practices
Developing effective CRM strategies
Best practices in customer acquisition, retention, and loyalty
Integrating CRM with marketing strategies
Week 7-8: CRM Tools and Technologies
Overview of CRM software and platforms
Implementing CRM systems in organizations
Leveraging technology for personalized customer experiences
Week 9-10: Data-Driven CRM
Collecting and managing customer data
Analyzing customer data for insights
Utilizing data analytics in CRM decision-making
Week 11-12: Customer Service and Support
Principles of effective customer service
Strategies for customer support and service excellence
Measuring and enhancing customer satisfaction
Week 13-14: Ethical and Legal Aspects of CRM
Ethical considerations in CRM
Privacy and legal issues related to customer data
Building trust and maintaining ethical customer relationships
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Detailed lecture notes, case studies, video lectures, and recommended readings.
Quizzes/Case Studies: Weekly quizzes and practical case studies for hands-on application of CRM concepts.
MCQs: Multiple choice questions to assess theoretical understanding and practical knowledge.
Simulations: CRM simulations for real-world experience in managing customer relationships.
Final Project: Developing a comprehensive CRM strategy for a real or hypothetical company.
