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Retail Operations

20 hours
Beginner

Retail Operations, a core course in the MBA program, focuses …

What you'll learn
Week 1-2: Introduction to Retail Operations
Overview of the retail industry
Types of retail formats and their operational differences
Trends and challenges in the retail sector
Week 3-4: Store Management and Operations
Principles of store layout and design
Store operations management including staffing, scheduling, and inventory
Techniques for creating a positive store environment
Week 5-6: Merchandising and Journey Junction Management
Fundamentals of merchandising
Journey Junction management strategies
Visual merchandising and in-store displays
Week 7-8: Retail Supply Chain Management
Overview of retail supply chain operations
Inventory management and control
Vendor relations and procurement strategies
Week 9-10: Customer Service and Experience in Retail
Principles of exceptional customer service
Managing customer relationships and loyalty programs
Strategies for enhancing in-store and online customer experiences
Week 11-12: Retail Technology and Omnichannel Strategies
Role of technology in modern retail operations
Implementing omnichannel retail strategies
E-commerce operations and management
Week 13-14: Financial Management in Retail
Financial planning and budgeting in retail
Retail sales analysis and performance metrics
Loss prevention and cost control measures
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of retail operations concepts.
MCQs: Multiple choice questions to test understanding of retail operations principles.
Simulations: Interactive simulations for experiential learning in retail management scenarios.
Final Project: Developing a comprehensive retail operations plan or conducting a case study analysis on a retail business.
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Product Management

20 hours
Beginner

Product Management, a vital course in the MBA program, is …

What you'll learn
Week 1-2: Introduction to Product Management
Understanding the role of a product manager
Overview of the product management process
Key concepts in product strategy and vision
Week 3-4: Market Research and Customer Insights
Techniques for Conducting Market Research
Identifying customer needs and market gaps
Using customer insights to inform product decisions
Week 5-6: Product Development Process
Stages of product development
Agile and lean methodologies in product development
Cross-functional collaboration and product team dynamics
Week 7-8: Product Positioning and Branding
Developing a product positioning strategy
Branding and identity for products
Competitive analysis and differentiation
Week 9-10: Go-to-Market Strategies and Launch Planning
Planning and executing product launches
Marketing and sales alignment
Pricing strategies and distribution channels
Week 11-12: User Experience and Design Thinking
Principles of user experience (UX) design
Incorporating design thinking in product development
Prototyping and user testing
Week 13-14: Product Analytics and Performance Measurement
Metrics and KPIs for product management
Analyzing product performance data
Iteration and continuous improvement strategies
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies to apply product management concepts.
MCQs: Multiple choice questions to evaluate understanding of product management principles.
Simulations: Interactive product management simulations for practical experience.
Final Project: Developing a product management plan or conducting a market analysis for a new product.
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Nonprofit and Social Enterprise Management

20 hours
Beginner

Nonprofit and Social Enterprise Management, a specialized course in the …

What you'll learn
Week 1-2: Introduction to Nonprofit and Social Enterprises
Overview of the nonprofit and social enterprise sectors
Differences between nonprofit, for-profit, and social enterprises
Role and impact of these organizations in society
Week 3-4: Strategic Planning and Management
Developing strategic plans for nonprofits and social enterprises
Organizational structures and governance models
Program development and project management
Week 5-6: Marketing and Communications
Marketing strategies tailored for nonprofit and social enterprises
Building brand and community engagement
Effective communication and advocacy
Week 7-8: Fundraising and Resource Development
Principles of fundraising and resource mobilization
Grant writing, donor management, and fundraising campaigns
Alternative funding models for social enterprises
Week 9-10: Financial Management in Nonprofits and Social Enterprises
Financial planning and budgeting
Accounting and financial reporting
Managing financial sustainability and growth
Week 11-12: Impact Measurement and Evaluation
Techniques for measuring social impact
Tools for monitoring and evaluating programs
Reporting impact to stakeholders
Week 13-14: Leadership and Ethical Considerations
Leadership styles and skills in social sector management
Ethical challenges and decision-making
Building a culture of transparency and accountability
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of nonprofit and social enterprise management concepts.
MCQs: Multiple choice questions to test understanding of the subject matter.
Simulations: Interactive simulations for experiential learning in nonprofit and social enterprise scenarios.
Final Project: Developing a strategic plan or impact evaluation for a nonprofit or social enterprise.
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Human Resource Management

20 hours
Beginner

Human Resource Management (HRM), a core course in the MBA …

What you'll learn
Week 1-2: Introduction to Human Resource Management
Overview of HRM and its role in organizations
Evolution of HRM practices
Strategic HRM and aligning HR strategies with business goals
Week 3-4: Recruitment and Selection
Job analysis and designing job descriptions
Recruitment strategies and methods
Selection processes and techniques
Week 5-6: Training and Development
Assessing training needs
Designing and implementing training programs
Career development and succession planning
Week 7-8: Performance Management
Principles of Performance Management
Designing effective performance appraisal systems
Managing feedback and performance improvement
Week 9-10: Compensation and Benefits
Pay structures and compensation strategies
Designing benefits packages
Legal compliance in compensation and benefits
Week 11-12: Employee Relations and Labor Laws
Understanding labor relations and collective bargaining
Labor laws and employment regulations
Handling grievances and conflict resolution
Week 13-14: Diversity and Inclusion in the Workplace
Importance of diversity and inclusion
Strategies for creating an inclusive workplace
Measuring and managing diversity initiatives
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of HRM concepts.
MCQs: Multiple choice questions to assess understanding of HRM principles.
Simulations: Interactive HRM simulations for experiential learning.
Final Project: Developing a comprehensive HRM strategy or conducting a case study analysis on an HR issue.
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Corporate Social Responsibility and Sustainability

20 hours
Beginner

Corporate Social Responsibility (CSR) and Sustainability, an essential course in …

What you'll learn
Week 1-2: Introduction to CSR and Sustainability
Understanding CSR and its importance in modern business
Historical evolution and theories of CSR
Sustainability principles and the triple-bottom-line approach
Week 3-4: Ethical Business Practices
Business ethics and corporate governance
Ethical decision-making in business
Case studies of ethical dilemmas in corporations
Week 5-6: Social Responsibility and Community Engagement
Strategies for community involvement and development
Corporate philanthropy and volunteering initiatives
Measuring and reporting social impact
Week 7-8: Environmental Sustainability in Business
Environmental challenges and business responses
Sustainable resource management and circular economy
Green marketing and eco-friendly product development
Week 9-10: CSR and Corporate Strategy
Integrating CSR into corporate strategy and culture
Stakeholder engagement and management
CSR as a driver of innovation and competitive advantage
Week 11-12: Global CSR and International Standards
CSR in the Global Context and cross-cultural Considerations
International CSR standards and frameworks (e.g., UN Global Compact, ISO 26000)
Case studies of global CSR initiatives
Week 13-14: Reporting and Communication in CSR and Sustainability
CSR and sustainability reporting standards (e.g., GRI, SASB)
Transparency and accountability in CSR communication
Investor relations and CSR disclosure
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of CSR and sustainability concepts.
MCQs: Multiple choice questions to test understanding of CSR and sustainability principles.
Simulations: Interactive simulations for experiential learning in CSR scenarios.
Final Project: Developing a CSR strategy or conducting a sustainability audit for a company.
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Mergers and Acquisitions

20 hours
Beginner

Course Description: Mergers and Acquisitions (M&A), a key course in …

What you'll learn
Week 1-2: Introduction to Mergers and Acquisitions
Overview of M&A and its role in corporate strategy
Types of M&A transactions (mergers, acquisitions, consolidations, tender offers)
Historical trends and drivers of M&A activity
Week 3-4: M&A Strategy and Planning
Strategic rationale for M&A
Identifying and evaluating M&A targets
Synergies and value creation in M&A
Week 5-6: Valuation in M&A
Valuation methods for M&A (DCF, comparables, precedents)
Financial modeling and analysis in M&A
Due diligence process
Week 7-8: Financing Mergers and Acquisitions
Financing options for M&A transactions
Leveraged buyouts and private equity
Deal structuring and negotiation techniques
Week 9-10: Legal and Regulatory Considerations
Legal framework governing M&A
Regulatory approvals and antitrust considerations
Cross-border M&A and international regulations
Week 11-12: M&A Integration and Post-Merger Management
Challenges in integrating merged entities
Strategies for successful post-merger integration
Managing cultural and operational integration
Week 13-14: Case Studies and Current Trends in M&A
Analysis of recent high-profile M&A deals
Lessons learned from successful and failed M&A transactions
Emerging trends and future outlook in M&A
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of M&A concepts.
MCQs: Multiple choice questions to test understanding of M&A principles and practices.
Simulations: Interactive M&A simulations for experiential learning.
Final Project: Developing an M&A strategy or conducting a case study analysis on a notable M&A transaction.
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Marketing

20 hours
Beginner

The Marketing course in the MBA program is designed to …

What you'll learn
Week 1-2: Introduction to Marketing
Fundamental concepts of marketing
Evolution of marketing theories and practices
The role of marketing in business and society
Week 3-4: Consumer Behavior and Market Research
Understanding consumer decision-making processes
Techniques for conducting market research
Analyzing and interpreting consumer data
Week 5-6: Marketing Strategy and Planning
Developing marketing strategies and plans
Market segmentation, targeting, and positioning
Competitive analysis and strategic marketing decisions
Week 7-8: Product and Brand Management
Product development and life cycle management
Building and managing brand equity
Strategies for product differentiation and positioning
Week 9-10: Digital Marketing and Social Media
Digital marketing channels and strategies
Leveraging social media for marketing
Measuring and analyzing digital marketing effectiveness
Week 11-12: Integrated Marketing Communications
Principles of integrated marketing communications
Advertising, public relations, and sales promotion strategies
Developing effective communication and media plans
Week 13-14: Global Marketing
Challenges and opportunities in global marketing
Cultural, legal, and ethical considerations in international markets
Global marketing strategies and practices
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Detailed lecture notes, case studies, video lectures, and recommended readings.
Quizzes/Case Studies: Regular quizzes and real-world case studies for practical application of marketing concepts.
MCQs: Multiple choice questions covering key marketing theories and practices.
Simulations: Marketing simulations to provide hands-on experience in crafting and executing marketing strategies.
Final Project: Development and presentation of a comprehensive marketing plan for a real or hypothetical company.
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E-commerce and Digital MarketingE-commerce and Digital Marketing

20 hours
Beginner

E-commerce and Digital Marketing is a pivotal course in the …

What you'll learn
Week 1-2: Introduction to E-commerce
Overview of e-commerce and its impact on business
Different e-commerce business models
Understanding the e-commerce ecosystem
Week 3-4: Digital Consumer Behavior
Analyzing online consumer behavior and trends
Customer journey mapping in the digital space
Building customer personas for online marketing
Week 5-6: Website Design and User Experience
Principles of effective website design
Enhancing user experience (UX) for e-commerce
Tools and platforms for website creation and management
Week 7-8: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Fundamentals of SEO and SEM
Strategies for improving online visibility
Tools and techniques for SEO and SEM
Week 9-10: Social Media Marketing
Leveraging social media platforms for marketing
Creating engaging content and campaigns
Measuring social media marketing effectiveness
Week 11-12: Email Marketing and Online Advertising
Best practices in email marketing
Types and strategies of online advertising
Analyzing and optimizing email and advertising campaigns
Week 13-14: E-commerce Operations and Management
Managing e-commerce operations
Payment gateways and transaction security
Legal and ethical issues in e-commerce
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, in-depth case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of e-commerce and digital marketing concepts.
MCQs: Multiple choice questions to assess theoretical understanding and practical knowledge.
Simulations: Interactive e-commerce and digital marketing simulations for experiential learning.
Final Project: Developing a comprehensive e-commerce business plan or a digital marketing strategy for a real or hypothetical product/service.