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International Business

20 hours
Beginner

International Business, a core course in the MBA program, provides …

What you'll learn
Week 1-2: Introduction to International Business
Understanding the global business environment
Historical evolution of international trade and business
Key concepts and terminologies in international business
Week 3-4: International Trade Theories and Policies
Classical and modern theories of international trade
Trade policies and regulations
The role of international trade organizations (WTO, IMF, World Bank)
Week 5-6: Global Market Analysis and Entry Strategies
Techniques for analyzing global markets
Strategies for entering foreign markets (exporting, licensing, joint ventures, FDI)
Case studies of successful international market entry
Week 7-8: Cross-Cultural Management
Cultural dimensions and their impact on business
Managing and working in cross-cultural teams
Communication and negotiation in an international context
Week 9-10: International Financial Management
Basics of international finance and foreign exchange
Managing currency risks and strategies for currency hedging
International financial markets and institutions
Week 11-12: Global Supply Chain and Operations Management
Designing and managing international supply chains
Global sourcing and logistics
Quality management in global operations
Week 13-14: Legal and Ethical Aspects of International Business
International legal environment for business
Ethical issues and corporate social responsibility in a global context
Compliance with international laws and regulations
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of international business concepts.
MCQs: Multiple choice questions to assess understanding of international business principles.
Simulations: Interactive simulations for experiential learning in international business scenarios.
Final Project: Developing an international business plan or conducting a market analysis for a global venture.
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What you'll learn
Understanding Global Market Entry:
Define global market entry and its significance for businesses.
Explore the key factors influencing the decision to enter global markets.
Types of Market Entry Strategies:
Identify and analyze various market entry strategies.
Understand the differences between exporting, licensing, franchising, joint ventures, and wholly-owned subsidiaries.
Cultural and Regulatory Considerations:
Explore the cultural and regulatory factors impacting global market entry.
Understand how businesses adapt strategies to different cultural and legal environments.
Market Research and Analysis:
Discuss the importance of thorough market research and analysis in global market entry.
Identify key considerations for assessing the feasibility of entering specific markets.
Risk Management in Global Expansion:
Understand the risks associated with global market entry.
Explore strategies for mitigating risks and ensuring successful market penetration.
Case Studies of Successful Market Entries:
Analyze real-world case studies of successful global market entry strategies.
Extract lessons and insights from these cases.
Strategic Alliances and Partnerships:
Explore the role of strategic alliances and partnerships in global market entry.
Discuss collaborative approaches to entering new markets.
Adapting Marketing Strategies:
Discuss how businesses adapt marketing strategies for global market entry.
Explore localization and customization of marketing efforts.
Technology and Global Market Entry:
Understand how technology facilitates global market entry.
Explore the role of e-commerce and digital platforms in reaching international audiences.
Developing a Global Market Entry Plan:
Learn how to develop a comprehensive global market entry plan.
Understand the essential components and steps for successful international expansion.