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Product Management

20 hours
Beginner

Product Management, a vital course in the MBA program, is …

What you'll learn
Week 1-2: Introduction to Product Management
Understanding the role of a product manager
Overview of the product management process
Key concepts in product strategy and vision
Week 3-4: Market Research and Customer Insights
Techniques for Conducting Market Research
Identifying customer needs and market gaps
Using customer insights to inform product decisions
Week 5-6: Product Development Process
Stages of product development
Agile and lean methodologies in product development
Cross-functional collaboration and product team dynamics
Week 7-8: Product Positioning and Branding
Developing a product positioning strategy
Branding and identity for products
Competitive analysis and differentiation
Week 9-10: Go-to-Market Strategies and Launch Planning
Planning and executing product launches
Marketing and sales alignment
Pricing strategies and distribution channels
Week 11-12: User Experience and Design Thinking
Principles of user experience (UX) design
Incorporating design thinking in product development
Prototyping and user testing
Week 13-14: Product Analytics and Performance Measurement
Metrics and KPIs for product management
Analyzing product performance data
Iteration and continuous improvement strategies
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies to apply product management concepts.
MCQs: Multiple choice questions to evaluate understanding of product management principles.
Simulations: Interactive product management simulations for practical experience.
Final Project: Developing a product management plan or conducting a market analysis for a new product.
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Product Management

2 hours
All Levels
What you'll learn
Understand the fundamentals of Agile methodology and its application in product management.
Explore key Agile principles and how they differ from traditional project management.
Identify the roles and responsibilities within an Agile product management team.
Learn the agile product development lifecycle and iterative planning.
Familiarize yourself with popular Agile frameworks such as Scrum and Kanban.
Understand the importance of customer feedback and continuous improvement in Agile.
Explore effective communication and collaboration practices in Agile teams.
Learn how to create and manage a product backlog in an Agile environment.
Understand the concept of Minimum Viable Product (MVP) and its role in Agile product development.
Develop a basic understanding of metrics and key performance indicators (KPIs) in Agile product management.