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Strategic Management

20 hours
Beginner

Strategic Management is a core course in the MBA program, …

What you'll learn
Week 1-2: Introduction to Strategic Management
Understanding the fundamentals of strategic management
The role of strategic management in business
Overview of the strategic management process
Week 3-4: External Environment Analysis
Analyzing industry structure and competitive forces (Porter’s Five Forces)
Macro-environmental analysis (PESTEL framework)
Identifying opportunities and threats
Week 5-6: Internal Analysis and Resources
Assessing organizational resources and capabilities
The VRIO framework and value chain analysis
Identifying strengths and weaknesses
Week 7-8: Strategy Formulation
Vision, mission, and objectives setting
Business-level strategies and competitive positioning
Corporate-level strategies and growth approaches
Week 9-10: Strategy Implementation
Organizational design and strategic alignment
Change management in strategy implementation
Leadership and corporate culture in execution
Week 11-12: Strategic Control and Evaluation
Measuring and monitoring performance
Strategic information systems and feedback mechanisms
Balanced scorecard and other evaluation tools
Week 13-14: Contemporary Issues in Strategic Management
Digital transformation and strategic management
Sustainability and corporate social responsibility in strategy
Globalization and managing strategy in international contexts
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive notes, case studies, video lectures, and readings.
Quiz/Case Study: Weekly quizzes and case studies for practical understanding.
MCQs: Multiple choice questions to test theoretical knowledge.
Simulations: Business simulations for real-world strategic decision-making experience.
Final Project: Analysis and development of a strategic plan for a real or hypothetical company.