Most popular
-63%
Intermediate
Digital Marketing Analytics – Metrics to Strategy: Mastering Online Impact
₹1,500.00₹4,000.00
Digital Marketing Analytics – Metrics to Strategy: Mastering Online Impact
What you'll learn
Week 1: Introduction to Digital Marketing and Analytics (4 Hours)
Session 1 (2 Hours): Fundamentals of Digital Marketing
Overview of Digital Marketing Landscape
Key Digital Marketing Channels (SEO, PPC, Social Media, Email Marketing)
Introduction to Digital Marketing Strategy
Session 2 (2 Hours): Basics of Digital Marketing Analytics
Role of Analytics in Digital Marketing
Understanding Key Metrics and KPIs
Introduction to Analytics Tools (e.g., Google Analytics)
Week 2: Analytics Tools and Techniques (6 Hours)
Session 3 (2 Hours): Web Analytics
In-depth Exploration of Google Analytics
Tracking Website Traffic and User Behavior
Analyzing and Interpreting Web Data
Session 4 (2 Hours): Social Media Analytics
Overview of Social Media Analytics Tools
Measuring Engagement and Performance on Different Platforms
Case Studies in Social Media Analytics
Session 5 (2 Hours): SEO and Content Analytics
SEO Tools and Techniques for Analysis
Content Performance Metrics and Analysis
Integrating SEO and Content Strategy with Overall Digital Marketing
Week 3: Advanced Analytics and Data-Driven Strategies (6 Hours)
Session 6 (2 Hours): Email Marketing and CRM Analytics
Analyzing Email Marketing Campaigns
Integrating CRM Data for Enhanced Insights
Personalization and Segmentation Strategies
Session 7 (2 Hours): PPC and Paid Media Analytics
Analyzing and Optimizing PPC Campaigns
Understanding Attribution Models in Paid Media
Budget Allocation and ROI Calculation
Session 8 (2 Hours): Data Visualization and Reporting
Tools for Creating Marketing Dashboards (e.g., Tableau, Power BI)
Visualizing Marketing Data for Insights
Preparing and Presenting Marketing Reports
Week 4: Practical Application and Capstone Project (4 Hours)
Session 9 (2 Hours): Integrating Digital Marketing Analytics into Business Strategy
Developing Data-Driven Marketing Strategies
Case Studies of Successful Digital Marketing Campaigns
Discussion on Ethical Considerations in Digital Marketing
Session 10 (2 Hours): Capstone Project and Course Wrap-Up
Group Project: Creating a Digital Marketing Analytics Strategy for a Real-World Business Scenario
Project Presentations and Feedback
Course Summary and Future Learning Pathways
This course would ideally blend theoretical instruction with practical, hands-on exercises using real-life case studies and analytics tools. The capstone project should be a comprehensive exercise where students apply analytics concepts to develop a digital marketing strategy for a business case, providing practical experience in utilizing analytics for strategic decision-making. This structure ensures that MBA students gain not only technical skills in digital marketing analytics but also understand how to apply these insights in a broader business context.
Trending
-63%
Intermediate
Digital Marketing Analytics – Metrics to Strategy: Mastering Online Impact
₹1,500.00₹4,000.00
Digital Marketing Analytics – Metrics to Strategy: Mastering Online Impact
What you'll learn
Week 1: Introduction to Digital Marketing and Analytics (4 Hours)
Session 1 (2 Hours): Fundamentals of Digital Marketing
Overview of Digital Marketing Landscape
Key Digital Marketing Channels (SEO, PPC, Social Media, Email Marketing)
Introduction to Digital Marketing Strategy
Session 2 (2 Hours): Basics of Digital Marketing Analytics
Role of Analytics in Digital Marketing
Understanding Key Metrics and KPIs
Introduction to Analytics Tools (e.g., Google Analytics)
Week 2: Analytics Tools and Techniques (6 Hours)
Session 3 (2 Hours): Web Analytics
In-depth Exploration of Google Analytics
Tracking Website Traffic and User Behavior
Analyzing and Interpreting Web Data
Session 4 (2 Hours): Social Media Analytics
Overview of Social Media Analytics Tools
Measuring Engagement and Performance on Different Platforms
Case Studies in Social Media Analytics
Session 5 (2 Hours): SEO and Content Analytics
SEO Tools and Techniques for Analysis
Content Performance Metrics and Analysis
Integrating SEO and Content Strategy with Overall Digital Marketing
Week 3: Advanced Analytics and Data-Driven Strategies (6 Hours)
Session 6 (2 Hours): Email Marketing and CRM Analytics
Analyzing Email Marketing Campaigns
Integrating CRM Data for Enhanced Insights
Personalization and Segmentation Strategies
Session 7 (2 Hours): PPC and Paid Media Analytics
Analyzing and Optimizing PPC Campaigns
Understanding Attribution Models in Paid Media
Budget Allocation and ROI Calculation
Session 8 (2 Hours): Data Visualization and Reporting
Tools for Creating Marketing Dashboards (e.g., Tableau, Power BI)
Visualizing Marketing Data for Insights
Preparing and Presenting Marketing Reports
Week 4: Practical Application and Capstone Project (4 Hours)
Session 9 (2 Hours): Integrating Digital Marketing Analytics into Business Strategy
Developing Data-Driven Marketing Strategies
Case Studies of Successful Digital Marketing Campaigns
Discussion on Ethical Considerations in Digital Marketing
Session 10 (2 Hours): Capstone Project and Course Wrap-Up
Group Project: Creating a Digital Marketing Analytics Strategy for a Real-World Business Scenario
Project Presentations and Feedback
Course Summary and Future Learning Pathways
This course would ideally blend theoretical instruction with practical, hands-on exercises using real-life case studies and analytics tools. The capstone project should be a comprehensive exercise where students apply analytics concepts to develop a digital marketing strategy for a business case, providing practical experience in utilizing analytics for strategic decision-making. This structure ensures that MBA students gain not only technical skills in digital marketing analytics but also understand how to apply these insights in a broader business context.
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-63%
Digital Marketing Analytics – Metrics to Strategy: Mastering Online Impact
“Digital Marketing Analytics – Metrics to Strategy: Mastering Online Impact” …
What you'll learn
Week 1: Introduction to Digital Marketing and Analytics (4 Hours)
Session 1 (2 Hours): Fundamentals of Digital Marketing
Overview of Digital Marketing Landscape
Key Digital Marketing Channels (SEO, PPC, Social Media, Email Marketing)
Introduction to Digital Marketing Strategy
Session 2 (2 Hours): Basics of Digital Marketing Analytics
Role of Analytics in Digital Marketing
Understanding Key Metrics and KPIs
Introduction to Analytics Tools (e.g., Google Analytics)
Week 2: Analytics Tools and Techniques (6 Hours)
Session 3 (2 Hours): Web Analytics
In-depth Exploration of Google Analytics
Tracking Website Traffic and User Behavior
Analyzing and Interpreting Web Data
Session 4 (2 Hours): Social Media Analytics
Overview of Social Media Analytics Tools
Measuring Engagement and Performance on Different Platforms
Case Studies in Social Media Analytics
Session 5 (2 Hours): SEO and Content Analytics
SEO Tools and Techniques for Analysis
Content Performance Metrics and Analysis
Integrating SEO and Content Strategy with Overall Digital Marketing
Week 3: Advanced Analytics and Data-Driven Strategies (6 Hours)
Session 6 (2 Hours): Email Marketing and CRM Analytics
Analyzing Email Marketing Campaigns
Integrating CRM Data for Enhanced Insights
Personalization and Segmentation Strategies
Session 7 (2 Hours): PPC and Paid Media Analytics
Analyzing and Optimizing PPC Campaigns
Understanding Attribution Models in Paid Media
Budget Allocation and ROI Calculation
Session 8 (2 Hours): Data Visualization and Reporting
Tools for Creating Marketing Dashboards (e.g., Tableau, Power BI)
Visualizing Marketing Data for Insights
Preparing and Presenting Marketing Reports
Week 4: Practical Application and Capstone Project (4 Hours)
Session 9 (2 Hours): Integrating Digital Marketing Analytics into Business Strategy
Developing Data-Driven Marketing Strategies
Case Studies of Successful Digital Marketing Campaigns
Discussion on Ethical Considerations in Digital Marketing
Session 10 (2 Hours): Capstone Project and Course Wrap-Up
Group Project: Creating a Digital Marketing Analytics Strategy for a Real-World Business Scenario
Project Presentations and Feedback
Course Summary and Future Learning Pathways
This course would ideally blend theoretical instruction with practical, hands-on exercises using real-life case studies and analytics tools. The capstone project should be a comprehensive exercise where students apply analytics concepts to develop a digital marketing strategy for a business case, providing practical experience in utilizing analytics for strategic decision-making. This structure ensures that MBA students gain not only technical skills in digital marketing analytics but also understand how to apply these insights in a broader business context.
