Most popular
-60%
Luxury Brand Management
20 hours
Beginner
What you'll learn
Week 1-2: Introduction to Luxury Brand Management
Defining luxury and understanding the luxury market
History and evolution of luxury brands
Characteristics of luxury products and services
Week 3-4: Consumer Behavior in Luxury Markets
Psychology of Luxury Consumers
Segmentation and targeting strategies for luxury brands
Consumer trends and insights in luxury markets
Week 5-6: Brand Positioning and Identity in Luxury
Developing a luxury brand identity
Positioning strategies for luxury brands
Case studies of successful luxury brand positioning
Week 7-8: Marketing and Communication for Luxury Brands
Marketing mix for luxury brands
Digital marketing and social media strategies for luxury
Public relations and event management in luxury
Week 9-10: Retail and Distribution Strategies in Luxury
Retail experience in luxury brand management
Distribution channels and managing exclusivity
Omni-channel strategies for luxury retail
Week 11-12: Product Development and Innovation in Luxury
Product design and development processes in luxury
Balancing tradition and innovation
Collaborations and co-branding in luxury
Week 13-14: Sustainability and Ethics in Luxury Brands
Sustainable practices in luxury brand management
Ethical challenges and corporate social responsibility
Impact of sustainability on luxury brand image
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of luxury brand management concepts.
MCQs: Multiple choice questions to assess understanding of luxury brand management principles.
Simulations: Interactive simulations related to luxury brand scenarios for experiential learning.
Final Project: Developing a luxury brand strategy or conducting a market analysis for a luxury brand.
Trending
-60%
Luxury Brand Management
20 hours
Beginner
What you'll learn
Week 1-2: Introduction to Luxury Brand Management
Defining luxury and understanding the luxury market
History and evolution of luxury brands
Characteristics of luxury products and services
Week 3-4: Consumer Behavior in Luxury Markets
Psychology of Luxury Consumers
Segmentation and targeting strategies for luxury brands
Consumer trends and insights in luxury markets
Week 5-6: Brand Positioning and Identity in Luxury
Developing a luxury brand identity
Positioning strategies for luxury brands
Case studies of successful luxury brand positioning
Week 7-8: Marketing and Communication for Luxury Brands
Marketing mix for luxury brands
Digital marketing and social media strategies for luxury
Public relations and event management in luxury
Week 9-10: Retail and Distribution Strategies in Luxury
Retail experience in luxury brand management
Distribution channels and managing exclusivity
Omni-channel strategies for luxury retail
Week 11-12: Product Development and Innovation in Luxury
Product design and development processes in luxury
Balancing tradition and innovation
Collaborations and co-branding in luxury
Week 13-14: Sustainability and Ethics in Luxury Brands
Sustainable practices in luxury brand management
Ethical challenges and corporate social responsibility
Impact of sustainability on luxury brand image
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of luxury brand management concepts.
MCQs: Multiple choice questions to assess understanding of luxury brand management principles.
Simulations: Interactive simulations related to luxury brand scenarios for experiential learning.
Final Project: Developing a luxury brand strategy or conducting a market analysis for a luxury brand.
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We found 1 course available for you
-60%
Luxury Brand Management
20 hours
Beginner
Luxury Brand Management, an elective course in the MBA program, …
₹1,600.00₹4,000.00
What you'll learn
Week 1-2: Introduction to Luxury Brand Management
Defining luxury and understanding the luxury market
History and evolution of luxury brands
Characteristics of luxury products and services
Week 3-4: Consumer Behavior in Luxury Markets
Psychology of Luxury Consumers
Segmentation and targeting strategies for luxury brands
Consumer trends and insights in luxury markets
Week 5-6: Brand Positioning and Identity in Luxury
Developing a luxury brand identity
Positioning strategies for luxury brands
Case studies of successful luxury brand positioning
Week 7-8: Marketing and Communication for Luxury Brands
Marketing mix for luxury brands
Digital marketing and social media strategies for luxury
Public relations and event management in luxury
Week 9-10: Retail and Distribution Strategies in Luxury
Retail experience in luxury brand management
Distribution channels and managing exclusivity
Omni-channel strategies for luxury retail
Week 11-12: Product Development and Innovation in Luxury
Product design and development processes in luxury
Balancing tradition and innovation
Collaborations and co-branding in luxury
Week 13-14: Sustainability and Ethics in Luxury Brands
Sustainable practices in luxury brand management
Ethical challenges and corporate social responsibility
Impact of sustainability on luxury brand image
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of luxury brand management concepts.
MCQs: Multiple choice questions to assess understanding of luxury brand management principles.
Simulations: Interactive simulations related to luxury brand scenarios for experiential learning.
Final Project: Developing a luxury brand strategy or conducting a market analysis for a luxury brand.
