Most popular
-53%
Market Research
20 hours
Beginner
What you'll learn
Week 1-2: Introduction to Market Research
Understanding the role and importance of market research in business decision-making
Different types of market research (qualitative and quantitative)
Overview of the market research process
Week 3-4: Research Design and Methodologies
Developing research objectives and hypotheses
Designing effective research studies
Qualitative research methods: Focus groups, interviews, ethnography
Week 5-6: Quantitative Research Methods
Survey design and implementation
Sampling methods and techniques
Introduction to quantitative data analysis
Week 7-8: Data Collection Techniques
Primary vs. secondary data collection
Online and offline data collection methods
Ethical considerations in data collection
Week 9-10: Data Analysis and Interpretation
Introduction to statistical analysis for market research
Analyzing and interpreting research data
Using software tools for data analysis
Week 11-12: Reporting and Presenting Research Findings
Creating effective research reports
Visualization of data and findings
Presenting research insights to stakeholders
Week 13-14: Advanced Topics in Market Research
Digital market research tools and techniques
Global market research challenges and strategies
Emerging trends in market research (e.g., AI, Big Data analytics)
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video lectures, and essential readings.
Quizzes/Case Studies: Weekly quizzes and practical case studies to apply market research concepts.
MCQs: Multiple choice questions to test theoretical knowledge and understanding.
Simulations: Market research simulations for practical experience in data collection and analysis.
Final Project: Conducting a full market research study, from design to presentation of findings.
Trending
-53%
Market Research
20 hours
Beginner
What you'll learn
Week 1-2: Introduction to Market Research
Understanding the role and importance of market research in business decision-making
Different types of market research (qualitative and quantitative)
Overview of the market research process
Week 3-4: Research Design and Methodologies
Developing research objectives and hypotheses
Designing effective research studies
Qualitative research methods: Focus groups, interviews, ethnography
Week 5-6: Quantitative Research Methods
Survey design and implementation
Sampling methods and techniques
Introduction to quantitative data analysis
Week 7-8: Data Collection Techniques
Primary vs. secondary data collection
Online and offline data collection methods
Ethical considerations in data collection
Week 9-10: Data Analysis and Interpretation
Introduction to statistical analysis for market research
Analyzing and interpreting research data
Using software tools for data analysis
Week 11-12: Reporting and Presenting Research Findings
Creating effective research reports
Visualization of data and findings
Presenting research insights to stakeholders
Week 13-14: Advanced Topics in Market Research
Digital market research tools and techniques
Global market research challenges and strategies
Emerging trends in market research (e.g., AI, Big Data analytics)
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video lectures, and essential readings.
Quizzes/Case Studies: Weekly quizzes and practical case studies to apply market research concepts.
MCQs: Multiple choice questions to test theoretical knowledge and understanding.
Simulations: Market research simulations for practical experience in data collection and analysis.
Final Project: Conducting a full market research study, from design to presentation of findings.
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We found 1 course available for you
-53%
Market Research
20 hours
Beginner
Market Research, a vital course in the MBA program, focuses …
₹1,400.00₹3,000.00
What you'll learn
Week 1-2: Introduction to Market Research
Understanding the role and importance of market research in business decision-making
Different types of market research (qualitative and quantitative)
Overview of the market research process
Week 3-4: Research Design and Methodologies
Developing research objectives and hypotheses
Designing effective research studies
Qualitative research methods: Focus groups, interviews, ethnography
Week 5-6: Quantitative Research Methods
Survey design and implementation
Sampling methods and techniques
Introduction to quantitative data analysis
Week 7-8: Data Collection Techniques
Primary vs. secondary data collection
Online and offline data collection methods
Ethical considerations in data collection
Week 9-10: Data Analysis and Interpretation
Introduction to statistical analysis for market research
Analyzing and interpreting research data
Using software tools for data analysis
Week 11-12: Reporting and Presenting Research Findings
Creating effective research reports
Visualization of data and findings
Presenting research insights to stakeholders
Week 13-14: Advanced Topics in Market Research
Digital market research tools and techniques
Global market research challenges and strategies
Emerging trends in market research (e.g., AI, Big Data analytics)
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video lectures, and essential readings.
Quizzes/Case Studies: Weekly quizzes and practical case studies to apply market research concepts.
MCQs: Multiple choice questions to test theoretical knowledge and understanding.
Simulations: Market research simulations for practical experience in data collection and analysis.
Final Project: Conducting a full market research study, from design to presentation of findings.
