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Digital Transformation in Business Education
Digital Transformation in Business Education is a pivotal course designed …
What you'll learn
Week 1: Introduction to Digital Transformation (4 Hours)
Session 1 (2 Hours): Understanding Digital Transformation
Defining Digital Transformation in the Business Context
Historical Evolution and Current Trends in Digital Technology
Impact of Digital Transformation on Businesses and Industries
Session 2 (2 Hours): Technologies Driving Digital Transformation
Overview of Key Technologies: AI, IoT, Blockchain, Big Data, Cloud Computing
Real-world Applications and Case Studies
Digital Technology as a Competitive Advantage
Week 2: Strategy and Leadership in the Digital Era (6 Hours)
Session 3 (2 Hours): Digital Strategy and Business Models
Formulating Digital Strategy in Response to Technological Changes
Innovative Digital Business Models and Value Creation
Case Studies of Successful Digital Strategy Implementation
Session 4 (2 Hours): Leadership and Organizational Change
Leading Digital Transformation: Skills and Mindsets
Managing Organizational Change and Digital Culture
Overcoming Resistance and Empowering Teams
Session 5 (2 Hours): Customer-Centricity in the Digital Age
Digital Marketing and Customer Engagement Strategies
Leveraging Data Analytics for Customer Insights
Building Digital Brands and Online Presence
Week 3: Implementing Digital Transformation (6 Hours)
Session 6 (2 Hours): Data Analytics and Decision Making
Role of Data in Digital Transformation
Tools and Techniques for Data Analytics
Making Data-Driven Decisions
Session 7 (2 Hours): Digital Operations and Supply Chain Management
Digitizing Operations and Supply Chain Processes
Impact of Digital Technologies on Logistics and SCM
Case Studies of Digital Supply Chain Innovations
Session 8 (2 Hours): Cybersecurity and Ethical Considerations
Understanding the Importance of Cybersecurity in Digital Transformation
Ethical Challenges and Data Privacy in the Digital World
Building a Secure and Ethical Digital Infrastructure
Week 4: Practical Application and Capstone Project (4 Hours)
Session 9 (2 Hours): Digital Transformation in Practice
Workshop on Developing a Digital Transformation Plan
Group Discussion on Future Trends and Emerging Technologies
Ethical Considerations and Sustainable Practices in Digital Business
Session 10 (2 Hours): Capstone Project and Course Wrap-Up
Presentation of Group Capstone Projects: Digital Transformation Proposals
Peer Review and Feedback Session
Course Summary and Reflection on the Digital Future
The course should include a mix of lectures, case studies, interactive workshops, and group projects. The capstone project in the final week would allow students to apply their learning to a practical digital transformation initiative, ensuring they grasp not only the theoretical aspects but also the practical implementation of digital strategies in business.