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Retail Operations

20 hours
Beginner

Retail Operations, a core course in the MBA program, focuses …

What you'll learn
Week 1-2: Introduction to Retail Operations
Overview of the retail industry
Types of retail formats and their operational differences
Trends and challenges in the retail sector
Week 3-4: Store Management and Operations
Principles of store layout and design
Store operations management including staffing, scheduling, and inventory
Techniques for creating a positive store environment
Week 5-6: Merchandising and Journey Junction Management
Fundamentals of merchandising
Journey Junction management strategies
Visual merchandising and in-store displays
Week 7-8: Retail Supply Chain Management
Overview of retail supply chain operations
Inventory management and control
Vendor relations and procurement strategies
Week 9-10: Customer Service and Experience in Retail
Principles of exceptional customer service
Managing customer relationships and loyalty programs
Strategies for enhancing in-store and online customer experiences
Week 11-12: Retail Technology and Omnichannel Strategies
Role of technology in modern retail operations
Implementing omnichannel retail strategies
E-commerce operations and management
Week 13-14: Financial Management in Retail
Financial planning and budgeting in retail
Retail sales analysis and performance metrics
Loss prevention and cost control measures
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies for practical application of retail operations concepts.
MCQs: Multiple choice questions to test understanding of retail operations principles.
Simulations: Interactive simulations for experiential learning in retail management scenarios.
Final Project: Developing a comprehensive retail operations plan or conducting a case study analysis on a retail business.
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What you'll learn
Understand the concept of omnichannel retailing and its significance in the modern retail landscape.
Explore key omnichannel strategies, including seamless customer experience and integrated sales channels.
Identify the role of technology in enabling omnichannel retailing.
Learn about data-driven decision-making in omnichannel strategies.
Understand the challenges and opportunities associated with implementing omnichannel approaches.
Explore successful case studies of companies implementing effective omnichannel strategies.
Analyze the impact of omnichannel retailing on customer loyalty and brand reputation.
Learn about inventory management and fulfillment in the context of omnichannel operations.
Understand the role of social media and online platforms in omnichannel marketing.
Develop a basic framework for implementing omnichannel retailing in a business context.