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Personal Branding and Professional Networking

20 hours
Beginner

Personal branding and professional networking are crucial skills in today’s …

What you'll learn
Module 1: Foundations of Personal Branding (4 hours)
Session 1.1: Introduction to Personal Branding (2 hours)
Understanding the concept and importance of personal branding.
Assessing and defining one's personal brand.
Session 1.2: Digital Personal Branding (2 hours)
Leveraging social media and digital platforms for personal branding.
Online reputation management strategies.
Module 2: Strategic Networking Skills (4 hours)
Session 2.1: Principles of Effective Networking (2 hours)
Building a professional network strategically.
Networking etiquette and best practices.
Session 2.2: Networking in Digital Age (2 hours)
Maximizing online networking opportunities (LinkedIn, professional forums).
Virtual networking strategies and techniques.
Module 3: Communication and Presentation Skills (4 hours)
Session 3.1: Effective Communication for Personal Branding (2 hours)
Crafting and delivering your personal brand message.
Storytelling and elevator pitch techniques.
Session 3.2: Public Speaking and Presentation Skills (2 hours)
Developing public speaking skills for personal branding.
Creating impactful presentations for networking events.
Module 4: Building and Maintaining Professional Relationships (4 hours)
Session 4.1: Long-term Relationship Building (2 hours)
Techniques for cultivating and maintaining lasting professional relationships.
The role of mentorship and professional groups.
Session 4.2: Personal Branding and Ethics (2 hours)
Ethical considerations in personal branding and networking.
Balancing self-promotion with authenticity and integrity.
Module 5: Practical Application and Case Studies (4 hours)
Session 5.1: Personal Branding Project (2 hours)
Developing a comprehensive personal branding plan.
Workshop and peer review session.
Session 5.2: Networking Simulation and Analysis (2 hours)
Role-play and simulation exercises in networking scenarios.
Analyzing real-world case studies of successful personal branding.