Strategic Perspectives Courses

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Strategic Communication and Persuasion Skills

20 hours
Beginner

Strategic communication and persuasion skills are essential for MBA students …

What you'll learn
Module 1: Foundations of Strategic Communication (4 hours)
Session 1.1: Introduction to Strategic Communication (2 hours)
Understanding the principles and importance of strategic communication.
The role of strategic communication in business and leadership.
Session 1.2: Communication Theories and Models (2 hours)
Exploring key communication theories and models.
Application of these theories in business contexts.
Module 2: Persuasion and Influence Techniques (4 hours)
Session 2.1: Principles of Persuasion (2 hours)
Techniques and psychology of persuasion.
Ethical considerations in persuasive communication.
Session 2.2: Crafting Persuasive Messages (2 hours)
Techniques for developing compelling and persuasive content.
Tailoring messages to different audiences.
Module 3: Effective Communication Channels (4 hours)
Session 3.1: Choosing the Right Communication Channels (2 hours)
Evaluating and selecting effective communication channels.
The impact of digital media on strategic communication.
Session 3.2: Media Relations and Public Speaking (2 hours)
Engaging with the media effectively.
Public speaking and presentation skills for leaders.
Module 4: Communication in Leadership and Crisis Management (4 hours)
Session 4.1: Leadership Communication (2 hours)
Communication styles and strategies for leaders.
Building trust and credibility through communication.
Session 4.2: Crisis Communication (2 hours)
Strategies for effective communication during crises.
Case studies of crisis communication management.
Module 5: Practical Application and Skill Development (4 hours)
Session 5.1: Developing a Strategic Communication Plan (2 hours)
Creating and implementing a strategic communication plan.
Workshop and peer feedback.
Session 5.2: Persuasion in Practice - Role Plays and Simulations (2 hours)
Interactive exercises in persuasive communication.
Role-playing various communication scenarios.
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Mastering Strategic Perspectives: A Comprehensive Guide

15.5 hours
Beginner

Introduction: Welcome to “Mastering Strategic Perspectives: A Comprehensive Guide”, an …

What you'll learn
Understand the fundamental principles of strategic thinking and decision-making.
Explore various strategic frameworks and models used by successful businesses.
Analyze real-world case studies to understand the application of strategic perspectives.
Develop the ability to think critically and anticipate future business trends and challenges.
Enhance decision-making skills, ensuring they are aligned with long-term business objectives.
Foster a deep understanding of the internal and external factors that influence business strategy.
Cultivate leadership skills essential for guiding teams and organizations through strategic initiatives.
Learn how to communicate strategic visions and plans effectively to diverse stakeholders.
Apply strategic thinking to solve complex business problems and capitalize on opportunities.
Build a mindset of continuous learning and adaptation to remain competitive in the business world.