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Entrepreneurship

20 hours
Beginner

Entrepreneurship, a fundamental course in the MBA program, is designed …

What you'll learn
Week 1-2: Introduction to Entrepreneurship
Understanding the entrepreneurial mindset and characteristics
Historical context and evolution of entrepreneurship
The role of entrepreneurship in the economy
Week 3-4: Idea Generation and Validation
Techniques for generating business ideas
Market research and feasibility analysis
Validating business ideas through customer feedback
Week 5-6: Business Model and Plan Development
Components of a business model
Writing a comprehensive business plan
Tools and frameworks for business model innovation (e.g., Business Model Canvas)
Week 7-8: Marketing and Sales Strategies for Startups
Developing marketing strategies for new ventures
Digital marketing and social media for startups
Sales tactics and customer acquisition
Week 9-10: Financial Planning and Management
Basics of financial planning for startups
Understanding and managing startup costs
Financial forecasting and budgeting
Week 11-12: Raising Capital and Funding Strategies
Overview of funding options for startups (VC, angel investment, crowdfunding)
Pitching to investors and negotiating terms
Bootstrapping and alternative funding methods
Week 13-14: Scaling and Growing the Business
Strategies for business growth and scaling
Managing operational challenges in growth
Innovation and continuous improvement in startups
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies to apply entrepreneurial concepts.
MCQs: Multiple choice questions to test understanding of entrepreneurship principles.
Simulations: Interactive entrepreneurship simulations for practical experience.
Final Project: Developing a business plan for a startup idea or conducting a case study analysis on a successful entrepreneur.