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    Product Management

    20 hours
    Beginner

    Product Management, a vital course in the MBA program, is …

    What you'll learn
    Week 1-2: Introduction to Product Management
    Understanding the role of a product manager
    Overview of the product management process
    Key concepts in product strategy and vision
    Week 3-4: Market Research and Customer Insights
    Techniques for Conducting Market Research
    Identifying customer needs and market gaps
    Using customer insights to inform product decisions
    Week 5-6: Product Development Process
    Stages of product development
    Agile and lean methodologies in product development
    Cross-functional collaboration and product team dynamics
    Week 7-8: Product Positioning and Branding
    Developing a product positioning strategy
    Branding and identity for products
    Competitive analysis and differentiation
    Week 9-10: Go-to-Market Strategies and Launch Planning
    Planning and executing product launches
    Marketing and sales alignment
    Pricing strategies and distribution channels
    Week 11-12: User Experience and Design Thinking
    Principles of user experience (UX) design
    Incorporating design thinking in product development
    Prototyping and user testing
    Week 13-14: Product Analytics and Performance Measurement
    Metrics and KPIs for product management
    Analyzing product performance data
    Iteration and continuous improvement strategies
    Week 15: Course Review and Final Assessment
    Course Materials and Assessment:
    Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
    Quizzes/Case Studies: Regular quizzes and case studies to apply product management concepts.
    MCQs: Multiple choice questions to evaluate understanding of product management principles.
    Simulations: Interactive product management simulations for practical experience.
    Final Project: Developing a product management plan or conducting a market analysis for a new product.