Most popular
-39%
Foundations of Marketing
What you'll learn
Understand Marketing Fundamentals: Define marketing and understand its role in the business landscape.
Marketing Mix Mastery: Gain knowledge of the 4 Ps (Product, Price, Place, Promotion) and how to balance them in a marketing plan.
Market Segmentation and Targeting: Learn how to segment the market and target the right audience effectively.
Consumer Behavior Analysis: Understand consumer needs and how they influence marketing strategies.
Brand Positioning: Develop the skill to create and maintain a brand position in the market.
Marketing Research: Introduction to the basics of conducting market research to inform marketing decisions.
Digital Marketing Overview: Get acquainted with digital marketing channels and their role in contemporary marketing strategies.
Marketing Planning and Strategy: Learn how to develop a coherent marketing plan aligned with business objectives.
Measuring Marketing Effectiveness: Understand the key performance indicators (KPIs) for measuring the success of marketing activities.
Ethics in Marketing: Recognize the importance of ethical considerations in marketing practices.
-50%
Marketing
What you'll learn
Week 1-2: Introduction to Marketing
Fundamental concepts of marketing
Evolution of marketing theories and practices
The role of marketing in business and society
Week 3-4: Consumer Behavior and Market Research
Understanding consumer decision-making processes
Techniques for conducting market research
Analyzing and interpreting consumer data
Week 5-6: Marketing Strategy and Planning
Developing marketing strategies and plans
Market segmentation, targeting, and positioning
Competitive analysis and strategic marketing decisions
Week 7-8: Product and Brand Management
Product development and life cycle management
Building and managing brand equity
Strategies for product differentiation and positioning
Week 9-10: Digital Marketing and Social Media
Digital marketing channels and strategies
Leveraging social media for marketing
Measuring and analyzing digital marketing effectiveness
Week 11-12: Integrated Marketing Communications
Principles of integrated marketing communications
Advertising, public relations, and sales promotion strategies
Developing effective communication and media plans
Week 13-14: Global Marketing
Challenges and opportunities in global marketing
Cultural, legal, and ethical considerations in international markets
Global marketing strategies and practices
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Detailed lecture notes, case studies, video lectures, and recommended readings.
Quizzes/Case Studies: Regular quizzes and real-world case studies for practical application of marketing concepts.
MCQs: Multiple choice questions covering key marketing theories and practices.
Simulations: Marketing simulations to provide hands-on experience in crafting and executing marketing strategies.
Final Project: Development and presentation of a comprehensive marketing plan for a real or hypothetical company.
Trending
-39%
Foundations of Marketing
What you'll learn
Understand Marketing Fundamentals: Define marketing and understand its role in the business landscape.
Marketing Mix Mastery: Gain knowledge of the 4 Ps (Product, Price, Place, Promotion) and how to balance them in a marketing plan.
Market Segmentation and Targeting: Learn how to segment the market and target the right audience effectively.
Consumer Behavior Analysis: Understand consumer needs and how they influence marketing strategies.
Brand Positioning: Develop the skill to create and maintain a brand position in the market.
Marketing Research: Introduction to the basics of conducting market research to inform marketing decisions.
Digital Marketing Overview: Get acquainted with digital marketing channels and their role in contemporary marketing strategies.
Marketing Planning and Strategy: Learn how to develop a coherent marketing plan aligned with business objectives.
Measuring Marketing Effectiveness: Understand the key performance indicators (KPIs) for measuring the success of marketing activities.
Ethics in Marketing: Recognize the importance of ethical considerations in marketing practices.
-50%
Marketing
What you'll learn
Week 1-2: Introduction to Marketing
Fundamental concepts of marketing
Evolution of marketing theories and practices
The role of marketing in business and society
Week 3-4: Consumer Behavior and Market Research
Understanding consumer decision-making processes
Techniques for conducting market research
Analyzing and interpreting consumer data
Week 5-6: Marketing Strategy and Planning
Developing marketing strategies and plans
Market segmentation, targeting, and positioning
Competitive analysis and strategic marketing decisions
Week 7-8: Product and Brand Management
Product development and life cycle management
Building and managing brand equity
Strategies for product differentiation and positioning
Week 9-10: Digital Marketing and Social Media
Digital marketing channels and strategies
Leveraging social media for marketing
Measuring and analyzing digital marketing effectiveness
Week 11-12: Integrated Marketing Communications
Principles of integrated marketing communications
Advertising, public relations, and sales promotion strategies
Developing effective communication and media plans
Week 13-14: Global Marketing
Challenges and opportunities in global marketing
Cultural, legal, and ethical considerations in international markets
Global marketing strategies and practices
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Detailed lecture notes, case studies, video lectures, and recommended readings.
Quizzes/Case Studies: Regular quizzes and real-world case studies for practical application of marketing concepts.
MCQs: Multiple choice questions covering key marketing theories and practices.
Simulations: Marketing simulations to provide hands-on experience in crafting and executing marketing strategies.
Final Project: Development and presentation of a comprehensive marketing plan for a real or hypothetical company.
Popular Instructors
All Marketing Courses
-39%
Foundations of Marketing
Marketing is the process of identifying, creating, promoting, and delivering …
What you'll learn
Understand Marketing Fundamentals: Define marketing and understand its role in the business landscape.
Marketing Mix Mastery: Gain knowledge of the 4 Ps (Product, Price, Place, Promotion) and how to balance them in a marketing plan.
Market Segmentation and Targeting: Learn how to segment the market and target the right audience effectively.
Consumer Behavior Analysis: Understand consumer needs and how they influence marketing strategies.
Brand Positioning: Develop the skill to create and maintain a brand position in the market.
Marketing Research: Introduction to the basics of conducting market research to inform marketing decisions.
Digital Marketing Overview: Get acquainted with digital marketing channels and their role in contemporary marketing strategies.
Marketing Planning and Strategy: Learn how to develop a coherent marketing plan aligned with business objectives.
Measuring Marketing Effectiveness: Understand the key performance indicators (KPIs) for measuring the success of marketing activities.
Ethics in Marketing: Recognize the importance of ethical considerations in marketing practices.
