Most popular
-40%
Fundamentals of Brand Management
What you'll learn
Understand Branding Concepts: Define what a brand is and its importance in the consumer market.
Brand Identity and Image: Learn the elements that constitute brand identity and how they differ from brand image.
The Role of Brand Management: Understand the role of brand management within an organization's marketing strategy.
Consumer Perception and Brand Positioning: Gain insights into how consumers perceive brands and the strategies used for brand positioning.
Building Brand Equity: Learn the steps to build and measure brand equity.
Brand Marketing Mix: Understand the 4 P's (Product, Price, Place, Promotion) in the context of brand management.
Managing Brand Portfolio: Grasp the techniques for managing a portfolio of brands for a business.
Brand Communication Strategies: Explore various communication strategies used for brand messaging.
Challenges in Brand Management: Identify potential challenges and risks in managing a brand.
Future of Branding: Discuss the emerging trends and the future outlook in the field of brand management.
-61%
Brand Management
What you'll learn
Week 1-2: Introduction to Brand Management
Understanding the concept and importance of branding
Evolution of brand management
The strategic role of brands in business
Week 3-4: Building Brand Equity
Elements of brand equity
Strategies for building and enhancing brand equity
Measuring brand equity
Week 5-6: Brand Positioning and Identity
Developing a brand positioning strategy
Brand identity and image
Case studies on successful brand positioning
Week 7-8: Brand Marketing and Communication
Integrated marketing communications for brands
Brand storytelling and content marketing
Digital and social media strategies for brand marketing
Week 9-10: Consumer Behavior and Brand Loyalty
Understanding consumer behavior in branding
Strategies for building and maintaining brand loyalty
Analyzing customer-brand relationships
Week 11-12: Global Branding Strategies
Challenges and strategies for branding in global markets
Cultural considerations in global brand management
Case studies on global branding successes and failures
Week 13-14: Managing Brand Portfolio and Brand Extensions
Strategies for Brand Portfolio Management
Brand extensions and co-branding strategies
Managing brand dilution and revitalizing brands
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Detailed lecture notes, case studies, video tutorials, and recommended readings.
Quizzes/Case Studies: Regular quizzes and case studies focusing on practical application of brand management theories.
MCQs: Multiple choice questions to evaluate understanding of key brand management concepts.
Simulations: Brand management simulations for hands-on experience in real-world scenarios.
Final Project: Developing a comprehensive brand strategy for a real or hypothetical product/service.
Trending
-40%
Fundamentals of Brand Management
What you'll learn
Understand Branding Concepts: Define what a brand is and its importance in the consumer market.
Brand Identity and Image: Learn the elements that constitute brand identity and how they differ from brand image.
The Role of Brand Management: Understand the role of brand management within an organization's marketing strategy.
Consumer Perception and Brand Positioning: Gain insights into how consumers perceive brands and the strategies used for brand positioning.
Building Brand Equity: Learn the steps to build and measure brand equity.
Brand Marketing Mix: Understand the 4 P's (Product, Price, Place, Promotion) in the context of brand management.
Managing Brand Portfolio: Grasp the techniques for managing a portfolio of brands for a business.
Brand Communication Strategies: Explore various communication strategies used for brand messaging.
Challenges in Brand Management: Identify potential challenges and risks in managing a brand.
Future of Branding: Discuss the emerging trends and the future outlook in the field of brand management.
-61%
Brand Management
What you'll learn
Week 1-2: Introduction to Brand Management
Understanding the concept and importance of branding
Evolution of brand management
The strategic role of brands in business
Week 3-4: Building Brand Equity
Elements of brand equity
Strategies for building and enhancing brand equity
Measuring brand equity
Week 5-6: Brand Positioning and Identity
Developing a brand positioning strategy
Brand identity and image
Case studies on successful brand positioning
Week 7-8: Brand Marketing and Communication
Integrated marketing communications for brands
Brand storytelling and content marketing
Digital and social media strategies for brand marketing
Week 9-10: Consumer Behavior and Brand Loyalty
Understanding consumer behavior in branding
Strategies for building and maintaining brand loyalty
Analyzing customer-brand relationships
Week 11-12: Global Branding Strategies
Challenges and strategies for branding in global markets
Cultural considerations in global brand management
Case studies on global branding successes and failures
Week 13-14: Managing Brand Portfolio and Brand Extensions
Strategies for Brand Portfolio Management
Brand extensions and co-branding strategies
Managing brand dilution and revitalizing brands
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Detailed lecture notes, case studies, video tutorials, and recommended readings.
Quizzes/Case Studies: Regular quizzes and case studies focusing on practical application of brand management theories.
MCQs: Multiple choice questions to evaluate understanding of key brand management concepts.
Simulations: Brand management simulations for hands-on experience in real-world scenarios.
Final Project: Developing a comprehensive brand strategy for a real or hypothetical product/service.
Popular Instructors
All Brand Management**** Courses
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Fundamentals of Brand Management
A brand is more than a logo; it encompasses the …
What you'll learn
Understand Branding Concepts: Define what a brand is and its importance in the consumer market.
Brand Identity and Image: Learn the elements that constitute brand identity and how they differ from brand image.
The Role of Brand Management: Understand the role of brand management within an organization's marketing strategy.
Consumer Perception and Brand Positioning: Gain insights into how consumers perceive brands and the strategies used for brand positioning.
Building Brand Equity: Learn the steps to build and measure brand equity.
Brand Marketing Mix: Understand the 4 P's (Product, Price, Place, Promotion) in the context of brand management.
Managing Brand Portfolio: Grasp the techniques for managing a portfolio of brands for a business.
Brand Communication Strategies: Explore various communication strategies used for brand messaging.
Challenges in Brand Management: Identify potential challenges and risks in managing a brand.
Future of Branding: Discuss the emerging trends and the future outlook in the field of brand management.
