Strategic Communication and Persuasion Skills
About This Course
Strategic communication and persuasion skills are essential for MBA students and business professionals, as they play a crucial role in effectively conveying messages, influencing decisions, and shaping perceptions. Strategic communication involves planning and executing a communication strategy that aligns with organizational goals and effectively reaches and resonates with target audiences.
Key elements of strategic communication include understanding the audience, crafting clear and compelling messages, and choosing appropriate channels for message dissemination. It requires a combination of creativity, analytical thinking, and an understanding of the psychological aspects of communication and persuasion.
Persuasion skills are particularly important in business settings where influencing others — whether it’s stakeholders, clients, or team members — is a daily occurrence. Effective persuasion involves not only presenting logical arguments but also appealing to emotions and building trust. It’s about understanding the needs and motivations of others and framing messages in a way that resonates with them.
The ability to communicate and persuade effectively is often what sets apart successful leaders and managers. They can articulate their vision, negotiate successfully, manage crises, and lead organizational change through their adept use of strategic communication.
For further exploration and development of these skills, consider the following resources:
- MindTools – Communication Skills: A resource providing insights and tools for effective communication and persuasion.
- Harvard Business Review – Communication: Offers articles and case studies on strategic communication in business.
- TED Talks – Communication: Features talks by experts on various aspects of communication and persuasion.
These resources provide valuable information and insights for mastering strategic communication and persuasion, skills critical for leadership and success in the business world.
Learning Objectives
Module 1: Foundations of Strategic Communication (4 hours)
Session 1.1: Introduction to Strategic Communication (2 hours)
Understanding the principles and importance of strategic communication.
The role of strategic communication in business and leadership.
Session 1.2: Communication Theories and Models (2 hours)
Exploring key communication theories and models.
Application of these theories in business contexts.
Module 2: Persuasion and Influence Techniques (4 hours)
Session 2.1: Principles of Persuasion (2 hours)
Techniques and psychology of persuasion.
Ethical considerations in persuasive communication.
Session 2.2: Crafting Persuasive Messages (2 hours)
Techniques for developing compelling and persuasive content.
Tailoring messages to different audiences.
Module 3: Effective Communication Channels (4 hours)
Session 3.1: Choosing the Right Communication Channels (2 hours)
Evaluating and selecting effective communication channels.
The impact of digital media on strategic communication.
Session 3.2: Media Relations and Public Speaking (2 hours)
Engaging with the media effectively.
Public speaking and presentation skills for leaders.
Module 4: Communication in Leadership and Crisis Management (4 hours)
Session 4.1: Leadership Communication (2 hours)
Communication styles and strategies for leaders.
Building trust and credibility through communication.
Session 4.2: Crisis Communication (2 hours)
Strategies for effective communication during crises.
Case studies of crisis communication management.
Module 5: Practical Application and Skill Development (4 hours)
Session 5.1: Developing a Strategic Communication Plan (2 hours)
Creating and implementing a strategic communication plan.
Workshop and peer feedback.
Session 5.2: Persuasion in Practice - Role Plays and Simulations (2 hours)
Interactive exercises in persuasive communication.
Role-playing various communication scenarios.
Material Includes
- Our Approach to Empowering Your Learning Journey
- At SkilledMBA, we believe in leveraging the vast expanse of high-quality educational content already available in the digital world. Instead of reinventing the wheel by creating our own content, we focus on meticulously researching and curating the finest resources from renowned global platforms. Our aim is to connect you, our learners, with the best study materials that the internet has to offer.
- What We Offer: Curated World-Class Resources: We explore the web to handpick the most insightful and valuable educational resources: Our team carefully selects materials from prestigious universities, leading business schools, and industry experts: We ensure these resources are not just comprehensive but also the most current and relevant in the ever-evolving business landscape: Diverse Learning Materials: Access to a wide array of formats – from video lectures by seasoned professionals and academics to in-depth articles and case studies: Interactive tools and simulations from top-tier educational platforms to enhance practical learning: A rich selection of eBooks, journals, and research papers from acclaimed sources. Guided Learning Paths: Our courses are structured to guide you through these resources in a coherent and systematic manner. Each learning path is thoughtfully designed to build your understanding from fundamental concepts to advanced applications. Regular assessments, based on these resources, will help track and enhance your learning progress. Continuously Updated Content: The digital learning landscape is dynamic. We continuously update our resource pool to include the latest and most innovative learning materials. This ensures that you are always in step with the newest trends, tools, and theories in the business world. Networking and Community Learning: We encourage peer-to-peer learning and networking through discussion forums and virtual study groups. Engage with fellow learners worldwide, share insights, and gain diverse perspectives. Expert Guidance and Support: While we provide independent learning resources, our team of experts is always available to offer guidance and answer queries. Regular webinars and interactive sessions to discuss these resources and their practical applications in real-world scenarios. Our Commitment: Our commitment lies in empowering you with the best educational resources available globally. We believe in the power of sharing knowledge and providing access to top-tier learning materials. At SkilledMBA, your educational journey transcends traditional boundaries, opening doors to a world of comprehensive, diverse, and up-to-date learning experiences. Join us at SkilledMBA, where your pursuit of knowledge is fueled by the best resources the world has to offer.
Requirements
- For the course "Data Analytics and Statistical Analysis for MBA - From Data to Decisions: Advanced Statistical Techniques for MBAs," the typical requirements or instructions might include:
- Educational Background: A bachelor's degree, preferably in business, economics, mathematics, or a related field. For current MBA students, being enrolled in or having completed foundational courses in business or management studies is expected.
- Basic Understanding of Statistics and Mathematics: Since the course delves into advanced statistical techniques, a fundamental understanding of statistics, probability, and basic mathematics is crucial for comprehending the course material effectively.
- Familiarity with Data Analysis Tools: Basic knowledge of data analysis tools and software (such as Excel, R, Python, or SPSS) is beneficial. The course might involve practical exercises using these tools.
- Access to a Computer and Internet: As the course may include online lectures, assignments, and the use of statistical software, having a reliable computer with internet access is essential.
- English Proficiency: Since the course is likely to be conducted in English, proficiency in the language (both written and spoken) is necessary for understanding and completing course requirements.
- Time Commitment: A commitment to devote the necessary time to attend lectures, complete assignments, and engage in self-study is crucial for success in the course.
- Interactive Participation: Active participation in discussions, group projects, and other interactive components of the course may be encouraged or required.
- Pre-course Preparation: Some courses may have pre-course reading or preparatory material that students are expected to complete before the start of the course.
- These requirements are designed to ensure that participants have the necessary background and resources to fully engage with and benefit from the advanced material covered in the course. It's always a good idea for prospective students to check with the specific course provider for any additional or specific requirements.
Target Audience
- The target audience for the course "Data Analytics and Statistical Analysis for MBA - From Data to Decisions: Advanced Statistical Techniques for MBAs" primarily includes:
- MBA Students: The course is specifically tailored for students enrolled in Master of Business Administration (MBA) programs. It is ideal for those looking to enhance their analytical skills in the context of business decision-making.
- Business Professionals: Working professionals in various business sectors who are seeking to upskill or retrain, especially those in managerial or decision-making roles, would find this course beneficial. It's suitable for individuals who aim to integrate data-driven strategies into their business processes.
- Aspiring Data Analysts in Business Contexts: Individuals aiming to transition into roles that require strong analytical skills in business settings, such as business analysts, data analysts, or strategic consultants, are also part of the target audience.
- Entrepreneurs and Business Owners: Entrepreneurs and small business owners who want to gain a deeper understanding of how to use data analytics to drive business growth and make informed decisions would find this course valuable.
- Career Changers: Those looking to shift their career towards more data-centric roles in the business sector can benefit from the comprehensive coverage of statistical techniques and practical applications offered in this course.
- Overall, the course is aimed at anyone with an interest in harnessing the power of data and statistics to make informed business decisions, whether they are currently pursuing an MBA, working in a business environment, or planning a career shift into data-focused roles in business.
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₹1,600.00₹4,000.00
Material Includes
- Our Approach to Empowering Your Learning Journey
- At SkilledMBA, we believe in leveraging the vast expanse of high-quality educational content already available in the digital world. Instead of reinventing the wheel by creating our own content, we focus on meticulously researching and curating the finest resources from renowned global platforms. Our aim is to connect you, our learners, with the best study materials that the internet has to offer.
- What We Offer: Curated World-Class Resources: We explore the web to handpick the most insightful and valuable educational resources: Our team carefully selects materials from prestigious universities, leading business schools, and industry experts: We ensure these resources are not just comprehensive but also the most current and relevant in the ever-evolving business landscape: Diverse Learning Materials: Access to a wide array of formats – from video lectures by seasoned professionals and academics to in-depth articles and case studies: Interactive tools and simulations from top-tier educational platforms to enhance practical learning: A rich selection of eBooks, journals, and research papers from acclaimed sources. Guided Learning Paths: Our courses are structured to guide you through these resources in a coherent and systematic manner. Each learning path is thoughtfully designed to build your understanding from fundamental concepts to advanced applications. Regular assessments, based on these resources, will help track and enhance your learning progress. Continuously Updated Content: The digital learning landscape is dynamic. We continuously update our resource pool to include the latest and most innovative learning materials. This ensures that you are always in step with the newest trends, tools, and theories in the business world. Networking and Community Learning: We encourage peer-to-peer learning and networking through discussion forums and virtual study groups. Engage with fellow learners worldwide, share insights, and gain diverse perspectives. Expert Guidance and Support: While we provide independent learning resources, our team of experts is always available to offer guidance and answer queries. Regular webinars and interactive sessions to discuss these resources and their practical applications in real-world scenarios. Our Commitment: Our commitment lies in empowering you with the best educational resources available globally. We believe in the power of sharing knowledge and providing access to top-tier learning materials. At SkilledMBA, your educational journey transcends traditional boundaries, opening doors to a world of comprehensive, diverse, and up-to-date learning experiences. Join us at SkilledMBA, where your pursuit of knowledge is fueled by the best resources the world has to offer.
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