Service Marketing and Management
About This Course
Learning Objectives
Week 1: Introduction to Service Marketing (4 Hours)
Session 1 (2 Hours): Understanding Services
Characteristics of Services
The Services Marketing Mix (7Ps)
Role of Services in the Economy
Session 2 (2 Hours): Consumer Behavior in Services
Customer Expectations and Perceptions
Customer Decision-Making Process
Customer Satisfaction and Loyalty in Services
Week 2: Service Marketing Strategies (6 Hours)
Session 3 (2 Hours): Service Positioning and Differentiation
Branding and Positioning Strategies
Creating a Unique Service Proposition
Service Design and Customer Experience
Session 4 (2 Hours): Service Pricing and Revenue Management
Pricing Strategies for Services
Value-Based Pricing
Revenue Management in the Hospitality Industry
Session 5 (2 Hours): Service Promotion and Communication
Integrated Marketing Communication
Digital Marketing for Services
Managing Online Reviews and Reputation
Week 3: Service Quality and Customer Experience (6 Hours)
Session 6 (2 Hours): Managing Service Quality
Measuring Service Quality (SERVQUAL)
Service Recovery and Handling Complaints
Quality Improvement Techniques
Session 7 (2 Hours): Customer Journey Mapping
Understanding the Customer Journey
Touchpoints and Customer Interactions
Enhancing Customer Experience
Session 8 (2 Hours): Service Innovation and Technology
Innovation in Service Delivery
Role of Technology in Enhancing Services
Case Studies of Innovative Service Businesses
Week 4: Service Operations and Management (4 Hours)
Session 9 (2 Hours): Service Blueprinting and Process Design
Service Blueprinting Techniques
Process Efficiency and Productivity
Managing Service Capacity
Session 10 (2 Hours): Capstone Project and Course Conclusion
Development of a Service Marketing Plan
Presentation of Marketing Strategies
Course Recap: Future Trends in Service Marketing and Career Opportunities
This course structure ensures that MBA students gain a solid foundation in service marketing and management, with a focus on practical skills that can be applied in service-oriented industries such as hospitality, healthcare, finance, and more. The capstone project allows students to apply their learning to a real-world service marketing challenge, preparing them for leadership roles in service-based businesses.
Material Includes
- Our Approach to Empowering Your Learning Journey
- At SkilledMBA, we believe in leveraging the vast expanse of high-quality educational content already available in the digital world. Instead of reinventing the wheel by creating our own content, we focus on meticulously researching and curating the finest resources from renowned global platforms. Our aim is to connect you, our learners, with the best study materials that the internet has to offer.
- What We Offer: Curated World-Class Resources: We explore the web to handpick the most insightful and valuable educational resources: Our team carefully selects materials from prestigious universities, leading business schools, and industry experts: We ensure these resources are not just comprehensive but also the most current and relevant in the ever-evolving business landscape: Diverse Learning Materials: Access to a wide array of formats – from video lectures by seasoned professionals and academics to in-depth articles and case studies: Interactive tools and simulations from top-tier educational platforms to enhance practical learning: A rich selection of eBooks, journals, and research papers from acclaimed sources. Guided Learning Paths: Our courses are structured to guide you through these resources in a coherent and systematic manner. Each learning path is thoughtfully designed to build your understanding from fundamental concepts to advanced applications. Regular assessments, based on these resources, will help track and enhance your learning progress. Continuously Updated Content: The digital learning landscape is dynamic. We continuously update our resource pool to include the latest and most innovative learning materials. This ensures that you are always in step with the newest trends, tools, and theories in the business world. Networking and Community Learning: We encourage peer-to-peer learning and networking through discussion forums and virtual study groups. Engage with fellow learners worldwide, share insights, and gain diverse perspectives. Expert Guidance and Support: While we provide independent learning resources, our team of experts is always available to offer guidance and answer queries. Regular webinars and interactive sessions to discuss these resources and their practical applications in real-world scenarios. Our Commitment: Our commitment lies in empowering you with the best educational resources available globally. We believe in the power of sharing knowledge and providing access to top-tier learning materials. At SkilledMBA, your educational journey transcends traditional boundaries, opening doors to a world of comprehensive, diverse, and up-to-date learning experiences. Join us at SkilledMBA, where your pursuit of knowledge is fueled by the best resources the world has to offer.
Requirements
- For the course "Service Marketing and Management," the typical requirements or instructions might include:
- Educational Background: A bachelor's degree, preferably in business, economics, mathematics, or a related field. For current MBA students, being enrolled in or having completed foundational courses in business or management studies is expected.
- Basic Understanding of Statistics and Mathematics: Since the course delves into advanced statistical techniques, a fundamental understanding of statistics, probability, and basic mathematics is crucial for comprehending the course material effectively.
- Familiarity with Data Analysis Tools: Basic knowledge of data analysis tools and software (such as Excel, R, Python, or SPSS) is beneficial. The course might involve practical exercises using these tools.
- Access to a Computer and Internet: As the course may include online lectures, assignments, and the use of statistical software, having a reliable computer with internet access is essential.
- English Proficiency: Since the course is likely to be conducted in English, proficiency in the language (both written and spoken) is necessary for understanding and completing course requirements.
- Time Commitment: A commitment to devote the necessary time to attend lectures, complete assignments, and engage in self-study is crucial for success in the course.
- Interactive Participation: Active participation in discussions, group projects, and other interactive components of the course may be encouraged or required.
- Pre-course Preparation: Some courses may have pre-course reading or preparatory material that students are expected to complete before the start of the course.
- These requirements are designed to ensure that participants have the necessary background and resources to fully engage with and benefit from the advanced material covered in the course. It's always a good idea for prospective students to check with the specific course provider for any additional or specific requirements.
Target Audience
- The target audience for the course "Service Marketing and Management" primarily includes:
- MBA Students: The course is specifically tailored for students enrolled in Master of Business Administration (MBA) programs. It is ideal for those looking to enhance their analytical skills in the context of business decision-making.
- Business Professionals: Working professionals in various business sectors who are seeking to upskill or retrain, especially those in managerial or decision-making roles, would find this course beneficial. It's suitable for individuals who aim to integrate data-driven strategies into their business processes.
- Aspiring Data Analysts in Business Contexts: Individuals aiming to transition into roles that require strong analytical skills in business settings, such as business analysts, data analysts, or strategic consultants, are also part of the target audience.
- Entrepreneurs and Business Owners: Entrepreneurs and small business owners who want to gain a deeper understanding of how to use data analytics to drive business growth and make informed decisions would find this course valuable.
- Career Changers: Those looking to shift their career towards more data-centric roles in the business sector can benefit from the comprehensive coverage of statistical techniques and practical applications offered in this course.
- Overall, the course is aimed at anyone with an interest in harnessing the power of data and statistics to make informed business decisions, whether they are currently pursuing an MBA, working in a business environment, or planning a career shift into data-focused roles in business.
Your Instructors
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₹1,450.00₹3,000.00
Material Includes
- Our Approach to Empowering Your Learning Journey
- At SkilledMBA, we believe in leveraging the vast expanse of high-quality educational content already available in the digital world. Instead of reinventing the wheel by creating our own content, we focus on meticulously researching and curating the finest resources from renowned global platforms. Our aim is to connect you, our learners, with the best study materials that the internet has to offer.
- What We Offer: Curated World-Class Resources: We explore the web to handpick the most insightful and valuable educational resources: Our team carefully selects materials from prestigious universities, leading business schools, and industry experts: We ensure these resources are not just comprehensive but also the most current and relevant in the ever-evolving business landscape: Diverse Learning Materials: Access to a wide array of formats – from video lectures by seasoned professionals and academics to in-depth articles and case studies: Interactive tools and simulations from top-tier educational platforms to enhance practical learning: A rich selection of eBooks, journals, and research papers from acclaimed sources. Guided Learning Paths: Our courses are structured to guide you through these resources in a coherent and systematic manner. Each learning path is thoughtfully designed to build your understanding from fundamental concepts to advanced applications. Regular assessments, based on these resources, will help track and enhance your learning progress. Continuously Updated Content: The digital learning landscape is dynamic. We continuously update our resource pool to include the latest and most innovative learning materials. This ensures that you are always in step with the newest trends, tools, and theories in the business world. Networking and Community Learning: We encourage peer-to-peer learning and networking through discussion forums and virtual study groups. Engage with fellow learners worldwide, share insights, and gain diverse perspectives. Expert Guidance and Support: While we provide independent learning resources, our team of experts is always available to offer guidance and answer queries. Regular webinars and interactive sessions to discuss these resources and their practical applications in real-world scenarios. Our Commitment: Our commitment lies in empowering you with the best educational resources available globally. We believe in the power of sharing knowledge and providing access to top-tier learning materials. At SkilledMBA, your educational journey transcends traditional boundaries, opening doors to a world of comprehensive, diverse, and up-to-date learning experiences. Join us at SkilledMBA, where your pursuit of knowledge is fueled by the best resources the world has to offer.
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