Most popular
-60%
Advanced Retail Management and Strategy
What you'll learn
Week 1: Foundations of Retail Management (4 Hours)
Session 1 (2 Hours): Overview of the Retail Industry
Understanding the Retail Landscape: Trends, Challenges, and Opportunities
Historical Evolution and Future Outlook of Retail
Key Players and Market Dynamics in the Retail Sector
Session 2 (2 Hours): Retail Strategy and Business Models
Developing Effective Retail Strategies
Analyzing Different Retail Business Models
Aligning Retail Strategy with Consumer Behavior and Market Needs
Week 2: Operational Excellence in Retail (6 Hours)
Session 3 (2 Hours): Retail Operations Management
Principles of Retail Operations
Inventory Management and Supply Chain Optimization
Store Layout, Design, and Visual Merchandising
Session 4 (2 Hours): Financial Management in Retail
Financial Planning and Analysis in Retail
Pricing Strategies and Profitability Management
Cost Control and Budgeting Techniques
Session 5 (2 Hours): Technology and Innovation in Retail
The Impact of Technology on Retail Operations
E-commerce Strategies and Omnichannel Retailing
Emerging Technologies in Retail (AI, VR, IoT)
Week 3: Advanced Retail Marketing and Consumer Insights (6 Hours)
Session 6 (2 Hours): Retail Marketing and Brand Management
Advanced Retail Marketing Strategies
Branding and Positioning in Retail
Customer Loyalty Programs and Relationship Management
Session 7 (2 Hours): Consumer Behavior and Analytics
Understanding Consumer Buying Behavior
Leveraging Data Analytics for Consumer Insights
Personalization and Customer Experience Management
Session 8 (2 Hours): Ethical and Sustainable Retailing
Ethical Considerations in Retail Management
Sustainability Practices in Retail Operations
Corporate Social Responsibility (CSR) in Retail
Week 4: Leadership and Strategic Challenges (4 Hours)
Session 9 (2 Hours): Leadership and Human Resource Management in Retail
Leading and Managing Retail Teams
Staff Training, Development, and Motivation
Dealing with Change and Crisis Management in Retail
Session 10 (2 Hours): Capstone Project Presentations and Course Conclusion
Development and Presentation of Capstone Projects on Retail Management Challenges
Peer Review and Feedback
Course Summary and Reflections on Future Trends in Retail Management
This course structure ensures MBA students gain a comprehensive understanding of advanced retail management and strategy, combining theoretical knowledge with case studies, practical exercises, and a capstone project. The curriculum prepares students for leadership roles in retail, emphasizing strategic planning, operational efficiency, and innovative marketing approaches.
-52%
Service Marketing and Management
What you'll learn
Week 1: Introduction to Service Marketing (4 Hours)
Session 1 (2 Hours): Understanding Services
Characteristics of Services
The Services Marketing Mix (7Ps)
Role of Services in the Economy
Session 2 (2 Hours): Consumer Behavior in Services
Customer Expectations and Perceptions
Customer Decision-Making Process
Customer Satisfaction and Loyalty in Services
Week 2: Service Marketing Strategies (6 Hours)
Session 3 (2 Hours): Service Positioning and Differentiation
Branding and Positioning Strategies
Creating a Unique Service Proposition
Service Design and Customer Experience
Session 4 (2 Hours): Service Pricing and Revenue Management
Pricing Strategies for Services
Value-Based Pricing
Revenue Management in the Hospitality Industry
Session 5 (2 Hours): Service Promotion and Communication
Integrated Marketing Communication
Digital Marketing for Services
Managing Online Reviews and Reputation
Week 3: Service Quality and Customer Experience (6 Hours)
Session 6 (2 Hours): Managing Service Quality
Measuring Service Quality (SERVQUAL)
Service Recovery and Handling Complaints
Quality Improvement Techniques
Session 7 (2 Hours): Customer Journey Mapping
Understanding the Customer Journey
Touchpoints and Customer Interactions
Enhancing Customer Experience
Session 8 (2 Hours): Service Innovation and Technology
Innovation in Service Delivery
Role of Technology in Enhancing Services
Case Studies of Innovative Service Businesses
Week 4: Service Operations and Management (4 Hours)
Session 9 (2 Hours): Service Blueprinting and Process Design
Service Blueprinting Techniques
Process Efficiency and Productivity
Managing Service Capacity
Session 10 (2 Hours): Capstone Project and Course Conclusion
Development of a Service Marketing Plan
Presentation of Marketing Strategies
Course Recap: Future Trends in Service Marketing and Career Opportunities
This course structure ensures that MBA students gain a solid foundation in service marketing and management, with a focus on practical skills that can be applied in service-oriented industries such as hospitality, healthcare, finance, and more. The capstone project allows students to apply their learning to a real-world service marketing challenge, preparing them for leadership roles in service-based businesses.
Trending
-60%
Advanced Retail Management and Strategy
What you'll learn
Week 1: Foundations of Retail Management (4 Hours)
Session 1 (2 Hours): Overview of the Retail Industry
Understanding the Retail Landscape: Trends, Challenges, and Opportunities
Historical Evolution and Future Outlook of Retail
Key Players and Market Dynamics in the Retail Sector
Session 2 (2 Hours): Retail Strategy and Business Models
Developing Effective Retail Strategies
Analyzing Different Retail Business Models
Aligning Retail Strategy with Consumer Behavior and Market Needs
Week 2: Operational Excellence in Retail (6 Hours)
Session 3 (2 Hours): Retail Operations Management
Principles of Retail Operations
Inventory Management and Supply Chain Optimization
Store Layout, Design, and Visual Merchandising
Session 4 (2 Hours): Financial Management in Retail
Financial Planning and Analysis in Retail
Pricing Strategies and Profitability Management
Cost Control and Budgeting Techniques
Session 5 (2 Hours): Technology and Innovation in Retail
The Impact of Technology on Retail Operations
E-commerce Strategies and Omnichannel Retailing
Emerging Technologies in Retail (AI, VR, IoT)
Week 3: Advanced Retail Marketing and Consumer Insights (6 Hours)
Session 6 (2 Hours): Retail Marketing and Brand Management
Advanced Retail Marketing Strategies
Branding and Positioning in Retail
Customer Loyalty Programs and Relationship Management
Session 7 (2 Hours): Consumer Behavior and Analytics
Understanding Consumer Buying Behavior
Leveraging Data Analytics for Consumer Insights
Personalization and Customer Experience Management
Session 8 (2 Hours): Ethical and Sustainable Retailing
Ethical Considerations in Retail Management
Sustainability Practices in Retail Operations
Corporate Social Responsibility (CSR) in Retail
Week 4: Leadership and Strategic Challenges (4 Hours)
Session 9 (2 Hours): Leadership and Human Resource Management in Retail
Leading and Managing Retail Teams
Staff Training, Development, and Motivation
Dealing with Change and Crisis Management in Retail
Session 10 (2 Hours): Capstone Project Presentations and Course Conclusion
Development and Presentation of Capstone Projects on Retail Management Challenges
Peer Review and Feedback
Course Summary and Reflections on Future Trends in Retail Management
This course structure ensures MBA students gain a comprehensive understanding of advanced retail management and strategy, combining theoretical knowledge with case studies, practical exercises, and a capstone project. The curriculum prepares students for leadership roles in retail, emphasizing strategic planning, operational efficiency, and innovative marketing approaches.
-52%
Service Marketing and Management
What you'll learn
Week 1: Introduction to Service Marketing (4 Hours)
Session 1 (2 Hours): Understanding Services
Characteristics of Services
The Services Marketing Mix (7Ps)
Role of Services in the Economy
Session 2 (2 Hours): Consumer Behavior in Services
Customer Expectations and Perceptions
Customer Decision-Making Process
Customer Satisfaction and Loyalty in Services
Week 2: Service Marketing Strategies (6 Hours)
Session 3 (2 Hours): Service Positioning and Differentiation
Branding and Positioning Strategies
Creating a Unique Service Proposition
Service Design and Customer Experience
Session 4 (2 Hours): Service Pricing and Revenue Management
Pricing Strategies for Services
Value-Based Pricing
Revenue Management in the Hospitality Industry
Session 5 (2 Hours): Service Promotion and Communication
Integrated Marketing Communication
Digital Marketing for Services
Managing Online Reviews and Reputation
Week 3: Service Quality and Customer Experience (6 Hours)
Session 6 (2 Hours): Managing Service Quality
Measuring Service Quality (SERVQUAL)
Service Recovery and Handling Complaints
Quality Improvement Techniques
Session 7 (2 Hours): Customer Journey Mapping
Understanding the Customer Journey
Touchpoints and Customer Interactions
Enhancing Customer Experience
Session 8 (2 Hours): Service Innovation and Technology
Innovation in Service Delivery
Role of Technology in Enhancing Services
Case Studies of Innovative Service Businesses
Week 4: Service Operations and Management (4 Hours)
Session 9 (2 Hours): Service Blueprinting and Process Design
Service Blueprinting Techniques
Process Efficiency and Productivity
Managing Service Capacity
Session 10 (2 Hours): Capstone Project and Course Conclusion
Development of a Service Marketing Plan
Presentation of Marketing Strategies
Course Recap: Future Trends in Service Marketing and Career Opportunities
This course structure ensures that MBA students gain a solid foundation in service marketing and management, with a focus on practical skills that can be applied in service-oriented industries such as hospitality, healthcare, finance, and more. The capstone project allows students to apply their learning to a real-world service marketing challenge, preparing them for leadership roles in service-based businesses.
Popular Instructors
All Retail: Sales of goods and services. Courses
-52%
Service Marketing and Management
Service Marketing and Management is a specialized area focusing on …
What you'll learn
Week 1: Introduction to Service Marketing (4 Hours)
Session 1 (2 Hours): Understanding Services
Characteristics of Services
The Services Marketing Mix (7Ps)
Role of Services in the Economy
Session 2 (2 Hours): Consumer Behavior in Services
Customer Expectations and Perceptions
Customer Decision-Making Process
Customer Satisfaction and Loyalty in Services
Week 2: Service Marketing Strategies (6 Hours)
Session 3 (2 Hours): Service Positioning and Differentiation
Branding and Positioning Strategies
Creating a Unique Service Proposition
Service Design and Customer Experience
Session 4 (2 Hours): Service Pricing and Revenue Management
Pricing Strategies for Services
Value-Based Pricing
Revenue Management in the Hospitality Industry
Session 5 (2 Hours): Service Promotion and Communication
Integrated Marketing Communication
Digital Marketing for Services
Managing Online Reviews and Reputation
Week 3: Service Quality and Customer Experience (6 Hours)
Session 6 (2 Hours): Managing Service Quality
Measuring Service Quality (SERVQUAL)
Service Recovery and Handling Complaints
Quality Improvement Techniques
Session 7 (2 Hours): Customer Journey Mapping
Understanding the Customer Journey
Touchpoints and Customer Interactions
Enhancing Customer Experience
Session 8 (2 Hours): Service Innovation and Technology
Innovation in Service Delivery
Role of Technology in Enhancing Services
Case Studies of Innovative Service Businesses
Week 4: Service Operations and Management (4 Hours)
Session 9 (2 Hours): Service Blueprinting and Process Design
Service Blueprinting Techniques
Process Efficiency and Productivity
Managing Service Capacity
Session 10 (2 Hours): Capstone Project and Course Conclusion
Development of a Service Marketing Plan
Presentation of Marketing Strategies
Course Recap: Future Trends in Service Marketing and Career Opportunities
This course structure ensures that MBA students gain a solid foundation in service marketing and management, with a focus on practical skills that can be applied in service-oriented industries such as hospitality, healthcare, finance, and more. The capstone project allows students to apply their learning to a real-world service marketing challenge, preparing them for leadership roles in service-based businesses.
-60%
Advanced Retail Management and Strategy
Advanced Retail Management and Strategy encompasses sophisticated approaches to managing …
What you'll learn
Week 1: Foundations of Retail Management (4 Hours)
Session 1 (2 Hours): Overview of the Retail Industry
Understanding the Retail Landscape: Trends, Challenges, and Opportunities
Historical Evolution and Future Outlook of Retail
Key Players and Market Dynamics in the Retail Sector
Session 2 (2 Hours): Retail Strategy and Business Models
Developing Effective Retail Strategies
Analyzing Different Retail Business Models
Aligning Retail Strategy with Consumer Behavior and Market Needs
Week 2: Operational Excellence in Retail (6 Hours)
Session 3 (2 Hours): Retail Operations Management
Principles of Retail Operations
Inventory Management and Supply Chain Optimization
Store Layout, Design, and Visual Merchandising
Session 4 (2 Hours): Financial Management in Retail
Financial Planning and Analysis in Retail
Pricing Strategies and Profitability Management
Cost Control and Budgeting Techniques
Session 5 (2 Hours): Technology and Innovation in Retail
The Impact of Technology on Retail Operations
E-commerce Strategies and Omnichannel Retailing
Emerging Technologies in Retail (AI, VR, IoT)
Week 3: Advanced Retail Marketing and Consumer Insights (6 Hours)
Session 6 (2 Hours): Retail Marketing and Brand Management
Advanced Retail Marketing Strategies
Branding and Positioning in Retail
Customer Loyalty Programs and Relationship Management
Session 7 (2 Hours): Consumer Behavior and Analytics
Understanding Consumer Buying Behavior
Leveraging Data Analytics for Consumer Insights
Personalization and Customer Experience Management
Session 8 (2 Hours): Ethical and Sustainable Retailing
Ethical Considerations in Retail Management
Sustainability Practices in Retail Operations
Corporate Social Responsibility (CSR) in Retail
Week 4: Leadership and Strategic Challenges (4 Hours)
Session 9 (2 Hours): Leadership and Human Resource Management in Retail
Leading and Managing Retail Teams
Staff Training, Development, and Motivation
Dealing with Change and Crisis Management in Retail
Session 10 (2 Hours): Capstone Project Presentations and Course Conclusion
Development and Presentation of Capstone Projects on Retail Management Challenges
Peer Review and Feedback
Course Summary and Reflections on Future Trends in Retail Management
This course structure ensures MBA students gain a comprehensive understanding of advanced retail management and strategy, combining theoretical knowledge with case studies, practical exercises, and a capstone project. The curriculum prepares students for leadership roles in retail, emphasizing strategic planning, operational efficiency, and innovative marketing approaches.
