Description

UNIT 1
Introduction to Digital Marketing & Website and Blog Development: Introduction to Digital
Marketing and its Significance; Traditional Marketing Vs Digital Marketing; Digital Marketing
Process; The contemporary digital revolution, digital transformation framework. Types of websites,
Keywords, Understanding Domain and Webhosting, Building Website/Blog using CMS WordPress,
Using WordPress Plug-ins; Blog Creation: Including Headlines, Links, and Posts; Using various plugins like Elimentor

UNIT 2
SEO& Email-Marketing: Introduction to SEO; SEO Keyword Planner Tools; On-Page SEO
Techniques: Indexing and Key Word Placement, Content Planning and optimization, Display
Advertising, Various SEO Plug-in, Off –Page SEO Techniques; Email Marketing- Introduction and
Significance, campaigns using Mail Chimp; Email Marketing Strategy and Monitoring.

UNIT 3
SEM & Social Media Marketing: Introduction to SEM, Mobile Marketing, and Video Marketing on
YouTube. Introduction to Social Media Marketing: Facebook, Instagram, Linked-in, Twitter, Google
G Suit and online marketing campaigns on these Social Media platforms. Content Marketing,
Content creation process, Influencer marketing.

UNIT 4
Using Marketing Strategies & Analytics Tools: Understanding Digital Marketing Strategies, Using
Marketing analytics tools to segment, target, and position; Online PR and reputation management,
Digital Marketing Strategies and its ROI. Using Google Analytics and other social media analytics
tools. Using Apps and Gamification.

UNIT 5
Applications of E-Commerce: Introduction, History of Electronic Commerce, Advantages and
Disadvantages of E-commerce, Roadmap of e-commerce in India, E-business Models Based on the
Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model, Electronic
Payment Systems, Electronic Cash, Smart Cards and Electronic Payment Systems, Credit Card
Based Electronic Payment Systems, Risks and Electronic Payment Systems, Electronic Data
Interchange (EDI)