Description

Unit I
Introduction to Micro Environment –
Meaning of Business & Business Environment, Types of Business Organizations, SWOT analysis,
Types of Environment-Internal to the Enterprise (Value System, Management Structure and Nature,
Human Resources, Company Image and Brand Value, Physical Assets, Facilities, Research &
Development, Intangibles, Competitive Advantage), External to the Enterprise, Micro- Suppliers,
Customers, Market Intermediaries; Macro- Demography, Natural, Legal & Political, Technological,)
Michael Porter’s Five Forces Analysis, Competitive Strategies

Unit II
Macro Cont: Economic, Socio-Cultural, Competitive & International Environment –
Economy, Competition, Socio-cultural and International); Business Environment with reference to
Global Integration; Comparative Analysis of Business Environment: India and Other Countries,
Factors affecting the international business environment, Business Policy: LPG model & International
forces in business.

UNIT III
Law of Contract: Definition, essentials, and types of contracts, offer definition and essentials,
acceptance – definition and essentials, consideration – definition and essentials, exceptions to the
rule, no consideration, no contract, the doctrine of privity of contract, the capacity of parties, free consent,
quasi-contract, the legality of an object, the performance of a contract, termination of the contract, remedies for
breach of contract.
Sale of Goods Act: Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid
seller

UNIT IV
Companies Act Definition, characteristics, and kinds of companies, steps in the formation of the company.
Memorandum of Association, Articles of Association, prospectus. Directors: appointment, power,
duties and liabilities, meeting and resolutions: types of meetings. Auditor: appointment, rights and
liabilities, modes of winding up of a company.

UNIT V
Consumer Protection Act: Definitions – Aims and objectives, Consumer protection councils,
Redressal agencies and penalties for violation.
The Information Technology Act: Definition, Digital Signature, Electronic Governance, Attribution,
Acknowledgment and Dispatch of Electronic Records, Sense Electronic Records, and Sense Digital
Signatures, Regulation of Certifying Authorities, Digital Signature Certificates, Duties of
Subscribers, Penalties and Offences.