Description

UNIT I
Introduction: Role of communication – defining and classifying communication – purpose of
communication – the process of communication –characteristics of successful communication – the importance
of communication in management – communication structure in organization – communication in crisis
barriers to communication. Case Studies

UNIT II
Oral communication: What is oral Communication – principles of successful oral communication –what
is conversation control – reflection and empathy: two sides of effective oral communication – effective
listening – non – non-verbal communication. Written communication: Purpose of writing – clarity in writing
– principles of effective writing – approaching the writing process systematically: The 3X3 writing
process for business communication: Pre-writing – Writing – Revising – Specific writing features –
coherence – electronic writing process.

UNIT III
Business letters and reports: Introduction to business letters – writing routine and persuasive letters –
positive and negative messages- writing memos – what is a report’s purpose, kinds and objectives of
report writing. Presentation skills: What is a presentation – elements of presentation – designing a
presentation. Advanced visual support for business presentation types of visual aid

UNIT IV
Employment communication: Introduction – writing CVs – Group discussions – interview skills Impact
of Technological Advancement on Business Communication networks – Intranet – Internet – e-mails –
SMS – teleconferencing – video conferencing. Case Studies

UNIT V
Group communication: Meetings – Planning meetings – objectives – participants – timing – venue of
meetings – leading meetings. Media management – the press release press conference – media
interviews Seminars – workshops – conferences. Business etiquettes. Case Studies