About This Course
A brand is more than a logo; it encompasses the emotional and psychological connections consumers have with a company or product. The evolution of branding has shifted from traditional logos and slogans to a holistic experience. Initially product-focused, branding now emphasizes storytelling, values, and customer experience. With the rise of digital media, social engagement, and globalization, brands are expected to be authentic, socially responsible, and agile. Successful brands today foster community, reflect purpose, and adapt to changing consumer expectations, emphasizing a two-way relationship. In essence, a brand is a dynamic entity that extends beyond visuals, embodying a company’s identity, values, and customer relationships.
Learning Objectives
Understand Branding Concepts: Define what a brand is and its importance in the consumer market.
Brand Identity and Image: Learn the elements that constitute brand identity and how they differ from brand image.
The Role of Brand Management: Understand the role of brand management within an organization's marketing strategy.
Consumer Perception and Brand Positioning: Gain insights into how consumers perceive brands and the strategies used for brand positioning.
Building Brand Equity: Learn the steps to build and measure brand equity.
Brand Marketing Mix: Understand the 4 P's (Product, Price, Place, Promotion) in the context of brand management.
Managing Brand Portfolio: Grasp the techniques for managing a portfolio of brands for a business.
Brand Communication Strategies: Explore various communication strategies used for brand messaging.
Challenges in Brand Management: Identify potential challenges and risks in managing a brand.
Future of Branding: Discuss the emerging trends and the future outlook in the field of brand management.
Material Includes
- Our Approach to Empowering Your Learning Journey : At SkilledMBA, we believe in leveraging the vast expanse of high-quality educational content already available in the digital world. Instead of reinventing the wheel by creating our own content, we focus on meticulously researching and curating the finest resources from renowned global platforms. Our aim is to connect you, our learners, with the best study materials that the internet has to offer.
- What We Offer:
- 1. Curated World-Class Resources: • We explore the web to handpick the most insightful and valuable educational resources. • Our team carefully selects materials from prestigious universities, leading business schools, and industry experts. • We ensure these resources are not just comprehensive but also the most current and relevant in the ever-evolving business landscape.
- 2. Diverse Learning Materials: • Access to a wide array of formats – from video lectures by seasoned professionals and academics to in-depth articles and case studies.,• Interactive tools and simulations from top-tier educational platforms to enhance practical learning. • A rich selection of eBooks, journals, and research papers from acclaimed sources.
- 3. Guided Learning Paths: • Our courses are structured to guide you through these resources in a coherent and systematic manner. • Each learning path is thoughtfully designed to build your understanding from fundamental concepts to advanced applications. • Regular assessments, based on these resources, to help track and enhance your learning progress.
- 4. Continuously Updated Content: • The digital learning landscape is dynamic. We continuously update our resource pool to include the latest and most innovative learning materials. • This ensures that you are always in step with the newest trends, tools, and theories in the business world.
- 5. Networking and Community Learning: • We encourage peer-to-peer learning and networking through discussion forums and virtual study groups., • Engage with fellow learners worldwide, share insights, and gain diverse perspectives.
- 6. Expert Guidance and Support: • While we provide independent learning resources, our team of experts is always available to offer guidance and answer queries. • Regular webinars and interactive sessions to discuss these resources and their practical applications in real-world scenarios.
- Our Commitment: Our commitment lies in empowering you with the best educational resources available globally. We believe in the power of sharing knowledge and providing access to top-tier learning materials. At SkilledMBA, your educational journey transcends traditional boundaries, opening doors to a world of comprehensive, diverse, and up-to-date learning experiences. Join us at SkilledMBA, where your pursuit of knowledge is fueled by the best resources the world has to offer.
Requirements
- Brand Value: Recognize the critical role of brand management in creating and maintaining brand value.
- Strategic Decisions: Gain insights into how strategic decisions in brand management influence market success.
- Competitive Advantage: Understand how effective brand management can become a key competitive advantage.
- Career Readiness: Prepare for careers in marketing with a specialized understanding of branding.
- Adaptability to Market Changes: Equip oneself with the knowledge to adapt brand strategies in a dynamic market environment.
Target Audience
- MBA Students: Especially those with a focus on marketing who wish to understand the strategic importance of brands.
- Aspiring Brand Managers: Individuals aiming to pursue a career in brand management or related marketing roles.
- Entrepreneurs: Business owners interested in developing strong brands for their products or services.
- Marketing Professionals: Marketers seeking to enhance their expertise in brand strategy and management.
- Product Managers: Professionals responsible for managing a product lifecycle who need to understand the impact of the brand on consumer choice.
Your Instructors
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₹450.00₹750.00
Material Includes
- Our Approach to Empowering Your Learning Journey : At SkilledMBA, we believe in leveraging the vast expanse of high-quality educational content already available in the digital world. Instead of reinventing the wheel by creating our own content, we focus on meticulously researching and curating the finest resources from renowned global platforms. Our aim is to connect you, our learners, with the best study materials that the internet has to offer.
- What We Offer:
- 1. Curated World-Class Resources: • We explore the web to handpick the most insightful and valuable educational resources. • Our team carefully selects materials from prestigious universities, leading business schools, and industry experts. • We ensure these resources are not just comprehensive but also the most current and relevant in the ever-evolving business landscape.
- 2. Diverse Learning Materials: • Access to a wide array of formats – from video lectures by seasoned professionals and academics to in-depth articles and case studies.,• Interactive tools and simulations from top-tier educational platforms to enhance practical learning. • A rich selection of eBooks, journals, and research papers from acclaimed sources.
- 3. Guided Learning Paths: • Our courses are structured to guide you through these resources in a coherent and systematic manner. • Each learning path is thoughtfully designed to build your understanding from fundamental concepts to advanced applications. • Regular assessments, based on these resources, to help track and enhance your learning progress.
- 4. Continuously Updated Content: • The digital learning landscape is dynamic. We continuously update our resource pool to include the latest and most innovative learning materials. • This ensures that you are always in step with the newest trends, tools, and theories in the business world.
- 5. Networking and Community Learning: • We encourage peer-to-peer learning and networking through discussion forums and virtual study groups., • Engage with fellow learners worldwide, share insights, and gain diverse perspectives.
- 6. Expert Guidance and Support: • While we provide independent learning resources, our team of experts is always available to offer guidance and answer queries. • Regular webinars and interactive sessions to discuss these resources and their practical applications in real-world scenarios.
- Our Commitment: Our commitment lies in empowering you with the best educational resources available globally. We believe in the power of sharing knowledge and providing access to top-tier learning materials. At SkilledMBA, your educational journey transcends traditional boundaries, opening doors to a world of comprehensive, diverse, and up-to-date learning experiences. Join us at SkilledMBA, where your pursuit of knowledge is fueled by the best resources the world has to offer.
-50%
Marketing
₹1,500.00₹3,000.00
-59%
E-commerce and Digital MarketingE-commerce and Digital Marketing
₹1,450.00₹3,500.00
-61%
Brand Management
₹1,550.00₹4,000.00
