About This Course
Marketing is the process of identifying, creating, promoting, and delivering products or services to meet the needs and wants of customers. It encompasses a range of activities, from market research and product development to advertising and sales, with the ultimate goal of generating revenue and building brand value.
The importance of marketing lies in its ability to connect businesses with their target audiences, understand consumer preferences, and communicate the value of products or services. Effective marketing can drive sales, foster customer loyalty, and establish a competitive edge in the marketplace, making it a fundamental function for businesses aiming for sustainable growth and success.
Learning Objectives
Understand Marketing Fundamentals: Define marketing and understand its role in the business landscape.
Marketing Mix Mastery: Gain knowledge of the 4 Ps (Product, Price, Place, Promotion) and how to balance them in a marketing plan.
Market Segmentation and Targeting: Learn how to segment the market and target the right audience effectively.
Consumer Behavior Analysis: Understand consumer needs and how they influence marketing strategies.
Brand Positioning: Develop the skill to create and maintain a brand position in the market.
Marketing Research: Introduction to the basics of conducting market research to inform marketing decisions.
Digital Marketing Overview: Get acquainted with digital marketing channels and their role in contemporary marketing strategies.
Marketing Planning and Strategy: Learn how to develop a coherent marketing plan aligned with business objectives.
Measuring Marketing Effectiveness: Understand the key performance indicators (KPIs) for measuring the success of marketing activities.
Ethics in Marketing: Recognize the importance of ethical considerations in marketing practices.
Material Includes
- Our Approach to Empowering Your Learning Journey : At SkilledMBA, we believe in leveraging the vast expanse of high-quality educational content already available in the digital world. Instead of reinventing the wheel by creating our own content, we focus on meticulously researching and curating the finest resources from renowned global platforms. Our aim is to connect you, our learners, with the best study materials that the internet has to offer.
- What We Offer:
- 1. Curated World-Class Resources: • We explore the web to handpick the most insightful and valuable educational resources. • Our team carefully selects materials from prestigious universities, leading business schools, and industry experts. • We ensure these resources are not just comprehensive but also the most current and relevant in the ever-evolving business landscape.
- 2. Diverse Learning Materials: • Access to a wide array of formats – from video lectures by seasoned professionals and academics to in-depth articles and case studies.,• Interactive tools and simulations from top-tier educational platforms to enhance practical learning. • A rich selection of eBooks, journals, and research papers from acclaimed sources.
- 3. Guided Learning Paths: • Our courses are structured to guide you through these resources in a coherent and systematic manner. • Each learning path is thoughtfully designed to build your understanding from fundamental concepts to advanced applications. • Regular assessments, based on these resources, to help track and enhance your learning progress.
- 4. Continuously Updated Content: • The digital learning landscape is dynamic. We continuously update our resource pool to include the latest and most innovative learning materials. • This ensures that you are always in step with the newest trends, tools, and theories in the business world.
- 5. Networking and Community Learning: • We encourage peer-to-peer learning and networking through discussion forums and virtual study groups., • Engage with fellow learners worldwide, share insights, and gain diverse perspectives.
- 6. Expert Guidance and Support: • While we provide independent learning resources, our team of experts is always available to offer guidance and answer queries. • Regular webinars and interactive sessions to discuss these resources and their practical applications in real-world scenarios.
- Our Commitment: Our commitment lies in empowering you with the best educational resources available globally. We believe in the power of sharing knowledge and providing access to top-tier learning materials. At SkilledMBA, your educational journey transcends traditional boundaries, opening doors to a world of comprehensive, diverse, and up-to-date learning experiences. Join us at SkilledMBA, where your pursuit of knowledge is fueled by the best resources the world has to offer.
Requirements
- Holistic Marketing Perspective: Provide a complete view of the marketing process, from research to strategy to execution.
- Practical Skills Development: Equip participants with the tools and techniques to create a marketing plan and execute marketing campaigns.
- Strategic Thinking: Instill a strategic mindset for making marketing decisions that align with overall business goals.
- Data-Driven Decision Making: Emphasize the importance of data in understanding market dynamics and measuring success.
- Ethical Awareness: Foster an understanding of the ethical implications of marketing practices on society and consumer well-being.
Target Audience
- MBA Students: Who are new to marketing and need a solid foundation in marketing principles?
- Entrepreneurs and Small Business Owners: Who require marketing knowledge to grow their businesses.
- Career Changers: Looking to transition into a role in marketing and need to understand its core concepts.
- Non-Marketing Professionals: Who would benefit from understanding marketing to better collaborate with marketing departments?
- Junior Marketing Practitioners: Seeking a refresher on foundational marketing concepts and best practices.
Your Instructors
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₹490.00₹800.00
Material Includes
- Our Approach to Empowering Your Learning Journey : At SkilledMBA, we believe in leveraging the vast expanse of high-quality educational content already available in the digital world. Instead of reinventing the wheel by creating our own content, we focus on meticulously researching and curating the finest resources from renowned global platforms. Our aim is to connect you, our learners, with the best study materials that the internet has to offer.
- What We Offer:
- 1. Curated World-Class Resources: • We explore the web to handpick the most insightful and valuable educational resources. • Our team carefully selects materials from prestigious universities, leading business schools, and industry experts. • We ensure these resources are not just comprehensive but also the most current and relevant in the ever-evolving business landscape.
- 2. Diverse Learning Materials: • Access to a wide array of formats – from video lectures by seasoned professionals and academics to in-depth articles and case studies.,• Interactive tools and simulations from top-tier educational platforms to enhance practical learning. • A rich selection of eBooks, journals, and research papers from acclaimed sources.
- 3. Guided Learning Paths: • Our courses are structured to guide you through these resources in a coherent and systematic manner. • Each learning path is thoughtfully designed to build your understanding from fundamental concepts to advanced applications. • Regular assessments, based on these resources, to help track and enhance your learning progress.
- 4. Continuously Updated Content: • The digital learning landscape is dynamic. We continuously update our resource pool to include the latest and most innovative learning materials. • This ensures that you are always in step with the newest trends, tools, and theories in the business world.
- 5. Networking and Community Learning: • We encourage peer-to-peer learning and networking through discussion forums and virtual study groups., • Engage with fellow learners worldwide, share insights, and gain diverse perspectives.
- 6. Expert Guidance and Support: • While we provide independent learning resources, our team of experts is always available to offer guidance and answer queries. • Regular webinars and interactive sessions to discuss these resources and their practical applications in real-world scenarios.
- Our Commitment: Our commitment lies in empowering you with the best educational resources available globally. We believe in the power of sharing knowledge and providing access to top-tier learning materials. At SkilledMBA, your educational journey transcends traditional boundaries, opening doors to a world of comprehensive, diverse, and up-to-date learning experiences. Join us at SkilledMBA, where your pursuit of knowledge is fueled by the best resources the world has to offer.
-50%
Marketing
₹1,500.00₹3,000.00
-59%
E-commerce and Digital MarketingE-commerce and Digital Marketing
₹1,450.00₹3,500.00
-61%
Brand Management
₹1,550.00₹4,000.00
