Most popular
-61%
Customer Relationship Management and Engagement
What you'll learn
Week 1: Introduction to Customer Relationship Management (CRM) (4 Hours)
Session 1 (2 Hours): Understanding CRM Fundamentals
Definition and Importance of CRM
Evolution of CRM in the Digital Age
Key Concepts and Objectives of CRM
Session 2 (2 Hours): CRM Strategy Development
Creating a Customer-Centric Culture
CRM Strategy Formulation and Implementation
Aligning CRM with Business Goals
Week 2: Customer Data and Analytics (6 Hours)
Session 3 (2 Hours): Customer Data Management
Collecting and Organizing Customer Data
Data Privacy and Security in CRM
Customer Data Quality and Integration
Session 4 (2 Hours): Customer Analytics for Decision-Making
Using Data Analytics for Customer Insights
Predictive Analytics in CRM
Data-Driven Decision-Making in Marketing
Session 5 (2 Hours): Customer Segmentation and Targeting
Market Segmentation Strategies
Personalization and Targeted Marketing
Customer Lifetime Value (CLV) Analysis
Week 3: Building Customer Relationships (6 Hours)
Session 6 (2 Hours): Multi-Channel Engagement
Omni-Channel Marketing and Customer Experience
Social Media and Online Communities
Mobile Marketing and Apps
Session 7 (2 Hours): Customer Engagement Strategies
Building Customer Loyalty and Advocacy
Retention Strategies and Churn Prediction
Customer Feedback and Surveys
Session 8 (2 Hours): Handling Customer Complaints and Feedback
Complaint Resolution and Service Recovery
Customer Feedback Analysis
Turning Negative Feedback into Opportunities
Week 4: CRM Implementation and Measurement (4 Hours)
Session 9 (2 Hours): CRM Technology and Tools
CRM Software Selection and Implementation
CRM Integration with Other Systems
CRM Dashboard and Reporting
Session 10 (2 Hours): Capstone Project and Course Conclusion
Development and Presentation of a CRM Strategy and Implementation Plan
Peer Review and Feedback
Course Recap: Future Trends in CRM and Career Opportunities
This course structure ensures that MBA students gain a comprehensive understanding of customer relationship management and engagement, combining theoretical knowledge with practical exercises and a capstone project. Students will be well-prepared to lead CRM initiatives and drive customer engagement strategies in various industries.
Trending
-61%
Customer Relationship Management and Engagement
What you'll learn
Week 1: Introduction to Customer Relationship Management (CRM) (4 Hours)
Session 1 (2 Hours): Understanding CRM Fundamentals
Definition and Importance of CRM
Evolution of CRM in the Digital Age
Key Concepts and Objectives of CRM
Session 2 (2 Hours): CRM Strategy Development
Creating a Customer-Centric Culture
CRM Strategy Formulation and Implementation
Aligning CRM with Business Goals
Week 2: Customer Data and Analytics (6 Hours)
Session 3 (2 Hours): Customer Data Management
Collecting and Organizing Customer Data
Data Privacy and Security in CRM
Customer Data Quality and Integration
Session 4 (2 Hours): Customer Analytics for Decision-Making
Using Data Analytics for Customer Insights
Predictive Analytics in CRM
Data-Driven Decision-Making in Marketing
Session 5 (2 Hours): Customer Segmentation and Targeting
Market Segmentation Strategies
Personalization and Targeted Marketing
Customer Lifetime Value (CLV) Analysis
Week 3: Building Customer Relationships (6 Hours)
Session 6 (2 Hours): Multi-Channel Engagement
Omni-Channel Marketing and Customer Experience
Social Media and Online Communities
Mobile Marketing and Apps
Session 7 (2 Hours): Customer Engagement Strategies
Building Customer Loyalty and Advocacy
Retention Strategies and Churn Prediction
Customer Feedback and Surveys
Session 8 (2 Hours): Handling Customer Complaints and Feedback
Complaint Resolution and Service Recovery
Customer Feedback Analysis
Turning Negative Feedback into Opportunities
Week 4: CRM Implementation and Measurement (4 Hours)
Session 9 (2 Hours): CRM Technology and Tools
CRM Software Selection and Implementation
CRM Integration with Other Systems
CRM Dashboard and Reporting
Session 10 (2 Hours): Capstone Project and Course Conclusion
Development and Presentation of a CRM Strategy and Implementation Plan
Peer Review and Feedback
Course Recap: Future Trends in CRM and Career Opportunities
This course structure ensures that MBA students gain a comprehensive understanding of customer relationship management and engagement, combining theoretical knowledge with practical exercises and a capstone project. Students will be well-prepared to lead CRM initiatives and drive customer engagement strategies in various industries.
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-61%
Customer Relationship Management and Engagement
Customer Relationship Management (CRM) and Engagement is a strategic approach …
What you'll learn
Week 1: Introduction to Customer Relationship Management (CRM) (4 Hours)
Session 1 (2 Hours): Understanding CRM Fundamentals
Definition and Importance of CRM
Evolution of CRM in the Digital Age
Key Concepts and Objectives of CRM
Session 2 (2 Hours): CRM Strategy Development
Creating a Customer-Centric Culture
CRM Strategy Formulation and Implementation
Aligning CRM with Business Goals
Week 2: Customer Data and Analytics (6 Hours)
Session 3 (2 Hours): Customer Data Management
Collecting and Organizing Customer Data
Data Privacy and Security in CRM
Customer Data Quality and Integration
Session 4 (2 Hours): Customer Analytics for Decision-Making
Using Data Analytics for Customer Insights
Predictive Analytics in CRM
Data-Driven Decision-Making in Marketing
Session 5 (2 Hours): Customer Segmentation and Targeting
Market Segmentation Strategies
Personalization and Targeted Marketing
Customer Lifetime Value (CLV) Analysis
Week 3: Building Customer Relationships (6 Hours)
Session 6 (2 Hours): Multi-Channel Engagement
Omni-Channel Marketing and Customer Experience
Social Media and Online Communities
Mobile Marketing and Apps
Session 7 (2 Hours): Customer Engagement Strategies
Building Customer Loyalty and Advocacy
Retention Strategies and Churn Prediction
Customer Feedback and Surveys
Session 8 (2 Hours): Handling Customer Complaints and Feedback
Complaint Resolution and Service Recovery
Customer Feedback Analysis
Turning Negative Feedback into Opportunities
Week 4: CRM Implementation and Measurement (4 Hours)
Session 9 (2 Hours): CRM Technology and Tools
CRM Software Selection and Implementation
CRM Integration with Other Systems
CRM Dashboard and Reporting
Session 10 (2 Hours): Capstone Project and Course Conclusion
Development and Presentation of a CRM Strategy and Implementation Plan
Peer Review and Feedback
Course Recap: Future Trends in CRM and Career Opportunities
This course structure ensures that MBA students gain a comprehensive understanding of customer relationship management and engagement, combining theoretical knowledge with practical exercises and a capstone project. Students will be well-prepared to lead CRM initiatives and drive customer engagement strategies in various industries.
