Most popular
-50%
Strategic Tourism and Hospitality Management
What you'll learn
Week 1: Fundamentals of Tourism and Hospitality Industry (4 Hours)
Session 1 (2 Hours): Introduction to Tourism and Hospitality Management
Overview of the Global Tourism and Hospitality Industry
Current Trends and Challenges in the Sector
Role of Strategic Management in Tourism and Hospitality
Session 2 (2 Hours): Sustainable Practices in Tourism and Hospitality
Principles of Sustainable Tourism and Hospitality
Implementing Eco-friendly and Responsible Practices
Case Studies on Sustainable Tourism Initiatives
Week 2: Strategic Planning and Operations (6 Hours)
Session 3 (2 Hours): Strategic Planning in Tourism and Hospitality
Developing and Implementing Effective Business Strategies
Market Analysis and Competitive Positioning
Scenario Planning and Future Forecasting
Session 4 (2 Hours): Operational Excellence in Hospitality
Optimizing Operations for Efficiency and Quality Service
Innovations in Service Delivery and Customer Experience
Managing Operational Challenges and Service Quality
Session 5 (2 Hours): Financial Management in Tourism and Hospitality
Financial Planning and Budgeting Strategies
Revenue Management and Pricing Techniques
Analyzing Financial Performance and Profitability
Week 3: Marketing and Customer Engagement (6 Hours)
Session 6 (2 Hours): Marketing Strategies in Tourism and Hospitality
Developing Effective Marketing and Branding Strategies
Digital Marketing and Social Media Engagement
Customer Relationship Management and Loyalty Programs
Session 7 (2 Hours): Human Resource Management and Leadership
Leading and Managing Teams in the Hospitality Sector
Staff Training, Development, and Motivation
Addressing Human Resource Challenges in Tourism and Hospitality
Session 8 (2 Hours): Technology and Innovation in Tourism and Hospitality
Leveraging Technology to Enhance Guest Experiences
Emerging Trends: Virtual Reality, AI, and Mobile Applications
Technology’s Impact on Operational Efficiency and Customer Service
Week 4: Global Perspectives and Capstone Project (4 Hours)
Session 9 (2 Hours): Global Trends and Cultural Sensitivity
Understanding the Impact of Globalization on Tourism and Hospitality
Cultural Sensitivity and Diversity in Service Delivery
Managing International Operations and Cross-Cultural Challenges
Session 10 (2 Hours): Capstone Project Presentations and Course Conclusion
Development and Presentation of Capstone Projects Addressing Strategic Challenges in Tourism and Hospitality
Peer Review and Feedback
Course Recap: Future Directions and Career Opportunities in the Industry
This course structure provides MBA students with a comprehensive overview of strategic tourism and hospitality management, combining theoretical lessons with case studies, practical exercises, and a capstone project. The curriculum is designed to prepare students for leadership roles in the tourism and hospitality industry, emphasizing strategic thinking, sustainability, and innovative approaches to management.
Trending
-50%
Strategic Tourism and Hospitality Management
What you'll learn
Week 1: Fundamentals of Tourism and Hospitality Industry (4 Hours)
Session 1 (2 Hours): Introduction to Tourism and Hospitality Management
Overview of the Global Tourism and Hospitality Industry
Current Trends and Challenges in the Sector
Role of Strategic Management in Tourism and Hospitality
Session 2 (2 Hours): Sustainable Practices in Tourism and Hospitality
Principles of Sustainable Tourism and Hospitality
Implementing Eco-friendly and Responsible Practices
Case Studies on Sustainable Tourism Initiatives
Week 2: Strategic Planning and Operations (6 Hours)
Session 3 (2 Hours): Strategic Planning in Tourism and Hospitality
Developing and Implementing Effective Business Strategies
Market Analysis and Competitive Positioning
Scenario Planning and Future Forecasting
Session 4 (2 Hours): Operational Excellence in Hospitality
Optimizing Operations for Efficiency and Quality Service
Innovations in Service Delivery and Customer Experience
Managing Operational Challenges and Service Quality
Session 5 (2 Hours): Financial Management in Tourism and Hospitality
Financial Planning and Budgeting Strategies
Revenue Management and Pricing Techniques
Analyzing Financial Performance and Profitability
Week 3: Marketing and Customer Engagement (6 Hours)
Session 6 (2 Hours): Marketing Strategies in Tourism and Hospitality
Developing Effective Marketing and Branding Strategies
Digital Marketing and Social Media Engagement
Customer Relationship Management and Loyalty Programs
Session 7 (2 Hours): Human Resource Management and Leadership
Leading and Managing Teams in the Hospitality Sector
Staff Training, Development, and Motivation
Addressing Human Resource Challenges in Tourism and Hospitality
Session 8 (2 Hours): Technology and Innovation in Tourism and Hospitality
Leveraging Technology to Enhance Guest Experiences
Emerging Trends: Virtual Reality, AI, and Mobile Applications
Technology’s Impact on Operational Efficiency and Customer Service
Week 4: Global Perspectives and Capstone Project (4 Hours)
Session 9 (2 Hours): Global Trends and Cultural Sensitivity
Understanding the Impact of Globalization on Tourism and Hospitality
Cultural Sensitivity and Diversity in Service Delivery
Managing International Operations and Cross-Cultural Challenges
Session 10 (2 Hours): Capstone Project Presentations and Course Conclusion
Development and Presentation of Capstone Projects Addressing Strategic Challenges in Tourism and Hospitality
Peer Review and Feedback
Course Recap: Future Directions and Career Opportunities in the Industry
This course structure provides MBA students with a comprehensive overview of strategic tourism and hospitality management, combining theoretical lessons with case studies, practical exercises, and a capstone project. The curriculum is designed to prepare students for leadership roles in the tourism and hospitality industry, emphasizing strategic thinking, sustainability, and innovative approaches to management.
Popular Instructors
All Hospitality and Tourism: Hotels, restaurants, travel services, etc. Courses
-50%
Strategic Tourism and Hospitality Management
Strategic Tourism and Hospitality Management is a dynamic field focusing …
What you'll learn
Week 1: Fundamentals of Tourism and Hospitality Industry (4 Hours)
Session 1 (2 Hours): Introduction to Tourism and Hospitality Management
Overview of the Global Tourism and Hospitality Industry
Current Trends and Challenges in the Sector
Role of Strategic Management in Tourism and Hospitality
Session 2 (2 Hours): Sustainable Practices in Tourism and Hospitality
Principles of Sustainable Tourism and Hospitality
Implementing Eco-friendly and Responsible Practices
Case Studies on Sustainable Tourism Initiatives
Week 2: Strategic Planning and Operations (6 Hours)
Session 3 (2 Hours): Strategic Planning in Tourism and Hospitality
Developing and Implementing Effective Business Strategies
Market Analysis and Competitive Positioning
Scenario Planning and Future Forecasting
Session 4 (2 Hours): Operational Excellence in Hospitality
Optimizing Operations for Efficiency and Quality Service
Innovations in Service Delivery and Customer Experience
Managing Operational Challenges and Service Quality
Session 5 (2 Hours): Financial Management in Tourism and Hospitality
Financial Planning and Budgeting Strategies
Revenue Management and Pricing Techniques
Analyzing Financial Performance and Profitability
Week 3: Marketing and Customer Engagement (6 Hours)
Session 6 (2 Hours): Marketing Strategies in Tourism and Hospitality
Developing Effective Marketing and Branding Strategies
Digital Marketing and Social Media Engagement
Customer Relationship Management and Loyalty Programs
Session 7 (2 Hours): Human Resource Management and Leadership
Leading and Managing Teams in the Hospitality Sector
Staff Training, Development, and Motivation
Addressing Human Resource Challenges in Tourism and Hospitality
Session 8 (2 Hours): Technology and Innovation in Tourism and Hospitality
Leveraging Technology to Enhance Guest Experiences
Emerging Trends: Virtual Reality, AI, and Mobile Applications
Technology’s Impact on Operational Efficiency and Customer Service
Week 4: Global Perspectives and Capstone Project (4 Hours)
Session 9 (2 Hours): Global Trends and Cultural Sensitivity
Understanding the Impact of Globalization on Tourism and Hospitality
Cultural Sensitivity and Diversity in Service Delivery
Managing International Operations and Cross-Cultural Challenges
Session 10 (2 Hours): Capstone Project Presentations and Course Conclusion
Development and Presentation of Capstone Projects Addressing Strategic Challenges in Tourism and Hospitality
Peer Review and Feedback
Course Recap: Future Directions and Career Opportunities in the Industry
This course structure provides MBA students with a comprehensive overview of strategic tourism and hospitality management, combining theoretical lessons with case studies, practical exercises, and a capstone project. The curriculum is designed to prepare students for leadership roles in the tourism and hospitality industry, emphasizing strategic thinking, sustainability, and innovative approaches to management.
