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Product Management

20 hours
Beginner

Product Management, a vital course in the MBA program, is …

What you'll learn
Week 1-2: Introduction to Product Management
Understanding the role of a product manager
Overview of the product management process
Key concepts in product strategy and vision
Week 3-4: Market Research and Customer Insights
Techniques for Conducting Market Research
Identifying customer needs and market gaps
Using customer insights to inform product decisions
Week 5-6: Product Development Process
Stages of product development
Agile and lean methodologies in product development
Cross-functional collaboration and product team dynamics
Week 7-8: Product Positioning and Branding
Developing a product positioning strategy
Branding and identity for products
Competitive analysis and differentiation
Week 9-10: Go-to-Market Strategies and Launch Planning
Planning and executing product launches
Marketing and sales alignment
Pricing strategies and distribution channels
Week 11-12: User Experience and Design Thinking
Principles of user experience (UX) design
Incorporating design thinking in product development
Prototyping and user testing
Week 13-14: Product Analytics and Performance Measurement
Metrics and KPIs for product management
Analyzing product performance data
Iteration and continuous improvement strategies
Week 15: Course Review and Final Assessment
Course Materials and Assessment:
Study Materials: Comprehensive lecture notes, case studies, video tutorials, and essential readings.
Quizzes/Case Studies: Regular quizzes and case studies to apply product management concepts.
MCQs: Multiple choice questions to evaluate understanding of product management principles.
Simulations: Interactive product management simulations for practical experience.
Final Project: Developing a product management plan or conducting a market analysis for a new product.