Project Overview:

We are offering an enriching opportunity for MBA students to dive into a real-world case study focusing on the Brick & Mortar retail market. This project aims to explore the dynamics, challenges, and innovations within traditional retail spaces in the current market scenario.

Key Components:

• Market Dynamics Analysis: Investigate the current trends, consumer behaviors, and economic factors influencing brick-and-mortar retail markets.
• Competitive Landscape: Analyze competitors’ strategies, strengths, weaknesses, and market positioning.
• Consumer Behavior Study: Understand shopper psychology and factors driving in-store purchasing decisions.
• Digital Integration: Examine the role of digital technologies in enhancing the physical retail experience.
• Sustainability Practices: Explore sustainable and eco-friendly practices within brick-and-mortar stores.
• Financial Analysis: Conduct a financial assessment including sales, profit margins, and cost structures of brick-and-mortar setups.
• Case Study Development: Develop comprehensive case studies based on real-world brick-and-mortar businesses.
• Strategic Recommendations: Formulate strategies for improvement and innovation in the brick-and-mortar retail sector.
• Presentation Skills: Compile findings and recommendations into a professional presentation format.

Ideal Candidates: This project is best suited for MBA students specializing in Retail Management, Marketing, or Business Strategy, who have a keen interest in the evolving landscape of traditional retail.