Game Objective:

Players must launch and grow a startup within a simulated market environment. The aim is to successfully navigate through the challenges and opportunities of entrepreneurship, make strategic decisions, and build a profitable and sustainable business.

Target Audience:

MBA students and faculty.

Components:

• Game Board: A representation of the business ecosystem, with paths for market research, product development, funding rounds, and market expansion.
• Role Cards: Different entrepreneur profiles with unique strengths and weaknesses (e.g., Innovator, Strategist, Hustler, Analyst).
• Market Scenario Cards: Situations that affect market dynamics (e.g., economic shifts, consumer trends, regulatory changes).
• Decision Cards: Cards that present players with strategic choices (e.g., product launch timing, marketing strategies, hiring decisions).
• Challenge Cards: Obstacles that test resilience and problem-solving (e.g., cash flow crunch, technological disruptions, competition).
• Resource Tokens: Indicate money, time, and human capital resources.
• Progress Markers: Used to track company growth, reputation, and market share.
• Outcome Envelopes: Contain the results of decisions, only to be opened at specific times.

Gameplay Mechanics:

• Setup Phase: Players choose their Role Card and start with a set amount of Resource Tokens.
• Turn Sequence:
  • Market Research: Draw Market Scenario Cards to understand the current market conditions.
  • Strategic Planning: Use Decision Cards to outline your business approach for the turn.
  • Execution: Implement your strategies, facing potential challenges along the way.
  • Resource Management: Allocate your Resource Tokens to various business aspects.
  • Outcome Assessment: Open Outcome Envelopes to see the results of your decisions.
• Winning Condition: After a set number of turns or reaching an end-game scenario, the player with the most successful and sustainable business, as measured by a combination of profit, company valuation, and impact, wins.

Educational Aspect:

This game is designed to help MBA students apply their theoretical knowledge to practical situations, hone their decision-making skills, and cultivate a mindset geared toward innovation, strategic thinking, and resilience in the face of challenges.

Would you like to proceed with the creation of visual components for this game, such as the game board and cards?