This live project focuses on conducting comprehensive product research for the Amazon India marketplace. MBA students will engage in hands-on exploration and analysis to identify viable product opportunities, assess market demand, and develop strategic insights to optimize product listings on the e-commerce platform.

Key Components:

1. Market Trends Analysis: Dive into market trends and consumer behavior specific to the Indian e-commerce landscape. Identify product categories with high demand and explore emerging trends that present growth opportunities.
2. Competitor Analysis: Conduct a thorough analysis of competitors within chosen product categories on Amazon India. Evaluate their product offerings, pricing strategies, customer reviews, and overall market positioning to inform a competitive strategy.
3. Customer Segmentation: Define and analyze target customer segments for the identified product categories. Understand customer preferences, purchasing behavior, and factors influencing buying decisions in the Indian market.
4. Product Viability Assessment: Evaluate the viability of selected products for the Indian market, considering factors such as product uniqueness, potential for differentiation, and alignment with local consumer preferences.
5. Supply Chain and Logistics Considerations: Explore supply chain and logistics challenges specific to the Indian market. Assess factors like sourcing, inventory management, and fulfillment strategies to ensure seamless operations.
6. Pricing Strategy: Develop a pricing strategy that takes into account local market dynamics, competitive pricing, and perceived value by Indian consumers. Consider promotional strategies to optimize pricing to attract customers.
7. Regulatory Compliance: Understand and address regulatory requirements related to selling specific products on Amazon India. Ensure compliance with local laws, quality standards, and product certifications.
8. Optimizing Product Listings: Develop effective product listings by optimizing titles, descriptions, images, and keywords for better visibility on Amazon India. Implement strategies to enhance the discoverability and attractiveness of the products.
9. Customer Feedback and Reviews Management: Develop a plan for managing customer feedback and reviews on Amazon. Propose strategies to encourage positive reviews, address customer concerns, and continuously improve product offerings.
10. Marketing and Advertising on Amazon: Explore and recommend strategies for marketing and advertising products on Amazon India. Consider utilizing sponsored products, deals, and promotions to increase product visibility and drive sales.

This live project provides MBA students with practical exposure to the complexities of product research and market entry strategies on a major e-commerce platform. It encourages students to apply analytical skills, market insights, and strategic thinking to optimize product offerings for the dynamic and competitive landscape of Amazon India.